Social Media

Is your social media approach effectively supporting your business goals?

Social media has evolved well beyond just a simple content distribution channel to a multilayered, two-way community. It can support a wide range of marketing objectives, from brand awareness to lead gen, while improving customer engagement and ensuring integration with sales enablement.

Our deep social media expertise can help you define program objectives, identify the best social media platforms to reach key industries and audiences, define the right editorial plan and cadence, develop engaging content and visuals, determine proactive conversation opportunities, foster employee advocacy and measure the right results. When it comes to paid social media, we’ll assess ad campaign timing, budget, testing and optimization.

We can help you work through questions like:

Which social media channels are best for my goals?
Do I have a good social media process framework in place?
How can I better integrate campaigns and align with my marketing channel partners?
Is my content and creative design up to snuff?
What’s the right testing and experimentation mix?
How should I measure social media results?
How should I be using social listening or proactive social engagement?
How can I get others at my organization involved in social media through employee advocacy, social training or executive social programs?
What type of paid social investment best supports my marketing objectives?