Public Relations and Thought Leadership Program
About the Project
We worked with a large 3PL to identify relevant storylines and develop a point-of-view on timely industry topics, and leveraged deep relationships with key national, local and trade press to secure interviews and placement of contributed content.
These placements helped position the company as an expert on the trends and challenges impacting shippers, including transportation management, supply chain visibility, big data and regulatory changes and more.
Industry: Supply Chain & Transportation/Logistics, Technology
- Reach buyers and influencers in key verticals through media coverage in local, national and trade press
- Position the company as a logistics industry expert through media interviews and thought leadership content
- Consistent coverage in WSJ, USA, Bloomberg, Journal of Commerce, Inbound Logistics, Transport Topics
- Regular development and placement of insightful content coverage on a wide range of transportation, logistics and technology issues
We held a grounding session with the client to develop a facilitation guide with questions customers often ask about sustainability practices.