Sales and Marketing Buyer Journey Assessment
About the Project
As part of the consulting process, we interviewed a number of the client’s team members (executives, sales and marketing leadership) to fully understand the company’s unique buying journey.
Through these insights and leveraging industry best practices, we created a multi-stage journey map and detailed report that defined the optimal buyer journey for both the marketing and sales teams. These recommendations were used by the organization to develop new content and integrated campaigns.
Industry: Manufacturing, Supply Chain & Transportation/Logistics, Technology
- Define the optimal customer journey, including critical marketing touchpoints, marketing to sales lead hand-offs and key sales enablement activities and timing.
- Identify additional content type and topic needs, as well as optimal channels and cadence.
- Developed a working journey map of the company’s unique customer buyer journey.
- From new business acquisition to post-sale nurturing, the results allowed the client to establish and enhance relationships with key audiences.
We held a grounding session with the client to develop a facilitation guide with questions customers often ask about sustainability practices.