Supply Chain – Logistics
Today’s supply chain is dynamic and fast paced. The growth of e-commerce, fluctuating shipping costs and a host of other factors continue to put pressure on businesses. That’s leading to greater interest in the services and technologies that enable organizations to better plan, manage and track every part of the supply chain.
Our Experience
Need to build brand awareness or differentiate yourself from the competition? In an increasingly competitive (and changing) supply chain landscape, logistics and transportation companies need to rise above the noise to reach target buyers and influencers. Whether it’s creating messaging that resonates with shippers, carriers or logistics providers, positioning your executives as industry experts through insightful content and targeted media coverage or engaging with customers and prospects via social media, we can help. We know the supply chain, the journalists and analysts covering it, and what it takes to elevate your brand in an increasingly competitive market.
Expertise: Third-party logistics (3PL), transportation management systems (TMS), warehouse management systems (WMS) , supply chain visibility, last-mile delivery, fleet management, hazmat shipping, small parcel and more
Industries: 3PL, retail, manufacturing, consumer packaged goods (CPG), chemical, hazmat, carriers
Experience: 20+ years
Media placements: WSJ, Good Morning America, USA Today, Bloomberg, Transport Topics, SupplyChainBrain, Inbound Logistics
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Client Results
See our work in action
Comprehensive Content Audit
We audited all existing content on the website, broken out by content type (ebooks, webinars, case studies, blogs, etc.) and categorized it by recommended action.
Sales and Marketing Buyer Journey Assessment
As part of the consulting process, we interviewed a number of the client’s team members (executives, sales and marketing leadership) to fully understand the company’s...
Public Relations and Thought Leadership Program
We worked with a large 3PL to identify relevant storylines and develop a point-of-view on timely industry topics, and leveraged deep relationships with key national,...
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