Customer + Industry Intelligence
Unbiased, real-world insight into your customers’ roles, decision-making triggers and purchasing behaviors provides invaluable intelligence that drives sales and marketing ROI.
Expertise
Our team has deep expertise working in customer and market insights across our client industries, including: technology solutions and services, marketing, healthcare, transportation logistics, manufacturing, financial services, nonprofit and retail.
Customer Insights
Informed Marketing Strategy to Elevate Your Market Position
Deep insights on your customer offer you countless new opportunities to sharpen your audience targeting and channel selection, improve customer personalization and content relevance, customize your messaging, build better campaigns and ultimately elevate your market position.
Competitive Intelligence
Insights on Market Dynamics
As you build strategic marketing campaigns, knowing the competition and their in-market activities is critical. By tapping deep into your competitors’ marketing mindset, messaging platform, sales strategies, solutions roadmap, event and tradeshow presence, social media activity, customer loyalty models and more, we provide the market insight and analysis you need to differentiate your brand, advance your leadership stance and boost your sales performance.
Related Services
Content is the backbone of your marketing. Make a greater impact with high value messaging and formats.
Lay the foundation for all marketing, sales and customer support activities.
Research, measure, analyze and optimize your programs and leverage in-depth insights to drive revenue.
Client Results
See our work in action
Comprehensive Content Audit
We audited all existing content on the website, broken out by content type (ebooks, webinars, case studies, blogs, etc.) and categorized it by recommended action.
Sales and Marketing Buyer Journey Assessment
As part of the consulting process, we interviewed a number of the client’s team members (executives, sales and marketing leadership) to fully understand the company’s...
Customer Research and Go-to-Market Content Strategy
We held a grounding session with the client to develop a facilitation guide with questions customers often ask about sustainability practices.
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