Customer Research and Go-to-Market Content Strategy
About the Project
We held a grounding session with the client to develop a facilitation guide with questions customers often ask about sustainability practices.
We interviewed current customer decision-makers (across the C-suite to the VP/Director/GM of Supply Chain Operations and Transportation) to capture insights across various industries. We made recommendations based on these findings to help create a go-to-market plan.
Client: Anonymous
Industry: Retail, Supply Chain & Transportation/Logistics, Technology
Objectives
- Gather insight into the client’s customers’ current sustainability efforts with a point-of-view on including sustainability services as one of their capabilities
- Create a go-to-market content strategy and messaging
Results
- Found a high satisfaction rating with client’s services and opportunities to provide guidance on additional sustainability efforts
- The client’s reputation as a trusted advisory partner has increased among customer base
Related Results
Comprehensive Content Audit
We audited all existing content on the website, broken out by content type (ebooks, webinars, case studies, blogs, etc.) and categorized it by recommended action.
Sales and Marketing Buyer Journey Assessment
As part of the consulting process, we interviewed a number of the client’s team members (executives, sales and marketing leadership) to fully understand the company’s...
Public Relations and Thought Leadership Program
We worked with a large 3PL to identify relevant storylines and develop a point-of-view on timely industry topics, and leveraged deep relationships with key national,...