Customer Research and Go-to-Market Content Strategy


About the Project

We held a grounding session with the client to develop a facilitation guide with questions customers often ask about sustainability practices.

We interviewed current customer decision-makers (across the C-suite to the VP/Director/GM of Supply Chain Operations and Transportation) to capture insights across various industries. We made recommendations based on these findings to help create a go-to-market plan.

Client: Anonymous
Industry: Retail, Supply Chain & Transportation/Logistics, Technology


  • Gather insight into the client’s customers’ current sustainability efforts with a point-of-view on including sustainability services as one of their capabilities
  • Create a go-to-market content strategy and messaging


  • Found a high satisfaction rating with client’s services and opportunities to provide guidance on additional sustainability efforts
  • The client’s reputation as a trusted advisory partner has increased among customer base

Related Results

Content Strategy

Comprehensive Content Audit

We audited all existing content on the website, broken out by content type (ebooks, webinars, case studies, blogs, etc.) and categorized it by recommended action.