Customer Research and Go-to-Market Content Strategy
About the Project
We held a grounding session with the client to develop a facilitation guide with questions customers often ask about sustainability practices.
We interviewed current customer decision-makers (across the C-suite to the VP/Director/GM of Supply Chain Operations and Transportation) to capture insights across various industries. We made recommendations based on these findings to help create a go-to-market plan.
Client: Anonymous
Industry: Retail, Supply Chain & Transportation/Logistics, Technology
Objectives
- Gather insight into the client’s customers’ current sustainability efforts with a point-of-view on including sustainability services as one of their capabilities
- Create a go-to-market content strategy and messaging
Results
- Found a high satisfaction rating with client’s services and opportunities to provide guidance on additional sustainability efforts
- The client’s reputation as a trusted advisory partner has increased among customer base
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