Technology
Pressure on technology companies to stay ahead of the curve is intense. The industry is competitive and dynamic, as technology drives significant business impact — meaning today’s technology buyer journey is more complicated and unique than ever. How is your organization responding?
Our Experience
From supporting fluctuating customer needs to standing out amidst the competition, your technology company must provide buyers, influencers and end users the right information to make a complicated purchase decision over a long, complex sales cycle.
To connect with customers, it’s crucial that you understand their unique needs across key roles. Need better, relevant messaging that taps into the latest technology trends? Want a smarter integrated strategy that will reach your buyers at the right time with the perfect information? Need to better connect marketing and sales? We’re relentless at elevating our clients’ position in the market and supporting long-term success.
Expertise: Software, hardware, IT services and VARs, evolving market dynamics, emerging tech, health IT, fintech, retail tech; the technology buyer journey, decision-maker and influencer audiences, customer experience trends
Industries: Software providers, hardware manufacturers, telco. technology solutions provider, software-as-service provider, artificial intelligence (AI), data analytics
Experience: 25 years
Related Services
Lay the foundation for all marketing, sales and customer support activities.
Gain unbiased, real-world insight into market shifts, your customers’ and your competitors.
Content is the backbone of your marketing. Make a greater impact with high value messaging and formats.
Clients We’ve Worked With
- Phillips-Medisize
- LogicStream Health
- CIOX Health
- Novaerus
- Cision
- Gladson (now Syndigo)
- SmartSignal (acquired by GE)
- PureGen
- Vizioncore (acquired by Quest)
- Resilinc
- Powerway/Covisint
- BigMachines (acquired first by Vista Equity Partners, then by Oracle)
- TSG (acquired by Alfresco Software)
- BlueSpark Technologies
- Glovia (now a subsidiary of Fujitsu)
Client Results
See our work in action
Comprehensive Content Audit
We audited all existing content on the website, broken out by content type (ebooks, webinars, case studies, blogs, etc.) and categorized it by recommended action.
Sales and Marketing Buyer Journey Assessment
As part of the consulting process, we interviewed a number of the client’s team members (executives, sales and marketing leadership) to fully understand the company’s...
Public Relations and Thought Leadership Program
We worked with a large 3PL to identify relevant storylines and develop a point-of-view on timely industry topics, and leveraged deep relationships with key national,...
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