LogicStream Health - Event Campaign
About the Project
When LogicStream Health™ hosted a webinar with Becker’s Hospital Review on hospital drug diversion, they consulted Outlook to raise awareness of this critical issue pre-, during and post-event.
Our multi-faceted campaign involved:
- Public Relations: LogicStream Health’s CEO, was interviewed by Drug Topics for a two-part video podcast which aired prior to the webinar.
- Content Strategy & Execution: Drug Topics ran a feature, and Pharmacy Times published a bylined article.
- Social Media: Outlook crafted blogs and LinkedIn posts to reach online influencers.
Client: LogicStream
Industry: Healthcare
Objectives
LogicStream Health – an industry leader in combatting hospital drug diversion – sought to:
- Position the company as a thought-leader
- Increase webinar attendance and leads
- Drive demand for its Drug Diversion SaaS-based app
Results
Campaign metrics yielded:
- 616 webinar registrants, 301 attendees
- 162 resource downloads (LogicStream Health content)
- 20 leads from webinar attendees
- 640,000 decision-makers reached from proactive media outreach and thought-leadership placements
Related Results
Comprehensive Content Audit
We audited all existing content on the website, broken out by content type (ebooks, webinars, case studies, blogs, etc.) and categorized it by recommended action.
Sales and Marketing Buyer Journey Assessment
As part of the consulting process, we interviewed a number of the client’s team members (executives, sales and marketing leadership) to fully understand the company’s...
Public Relations and Thought Leadership Program
We worked with a large 3PL to identify relevant storylines and develop a point-of-view on timely industry topics, and leveraged deep relationships with key national,...