LogicStream Health - Event Campaign
About the Project
When LogicStream Health™ hosted a webinar with Becker’s Hospital Review on hospital drug diversion, they consulted Outlook to raise awareness of this critical issue pre-, during and post-event.
Our multi-faceted campaign involved:
- Public Relations: LogicStream Health’s CEO, was interviewed by Drug Topics for a two-part video podcast which aired prior to the webinar.
- Content Strategy & Execution: Drug Topics ran a feature, and Pharmacy Times published a bylined article.
- Social Media: Outlook crafted blogs and LinkedIn posts to reach online influencers.
LogicStream Health – an industry leader in combatting hospital drug diversion – sought to:
- Position the company as a thought-leader
- Increase webinar attendance and leads
- Drive demand for its Drug Diversion SaaS-based app
Campaign metrics yielded:
- 616 webinar registrants, 301 attendees
- 162 resource downloads (LogicStream Health content)
- 20 leads from webinar attendees
- 640,000 decision-makers reached from proactive media outreach and thought-leadership placements