LogicStream Health - Event Campaign

Content Strategy

About the Project

When LogicStream Health™ hosted a webinar with Becker’s Hospital Review on hospital drug diversion, they consulted Outlook to raise awareness of this critical issue pre-, during and post-event.

Our multi-faceted campaign involved:

  • Public Relations: LogicStream Health’s CEO, was interviewed by Drug Topics for a two-part video podcast which aired prior to the webinar.
  • Content Strategy & Execution: Drug Topics ran a feature, and Pharmacy Times published a bylined article.
  • Social Media: Outlook crafted blogs and LinkedIn posts to reach online influencers.

Client: LogicStream
Industry: Healthcare


LogicStream Health – an industry leader in combatting hospital drug diversion – sought to:

  • Position the company as a thought-leader
  • Increase webinar attendance and leads
  • Drive demand for its Drug Diversion SaaS-based app


Campaign metrics yielded:

  • 616 webinar registrants, 301 attendees
  • 162 resource downloads (LogicStream Health content)
  • 20 leads from webinar attendees
  • 640,000 decision-makers reached from proactive media outreach and thought-leadership placements

Related Results

Content Strategy

Comprehensive Content Audit

We audited all existing content on the website, broken out by content type (ebooks, webinars, case studies, blogs, etc.) and categorized it by recommended action.