Data + Analytics: Performance Data Analysis
Are you effectively harnessing all the data at your disposal?
As your organization builds strategic marketing campaigns, knowing your in-market activity inputs are critical. And you can’t determine success (or improve your programs) unless you measure. When it comes to researching, tracking, measuring, analyzing and optimizing, we’re able to support you every step of the way.
The Steps to Effective Measurement: Where Data + Analytics Comes Together
Business Goals First.
We start by digging deep into the KPIs that matter most to you and your business goals and using that to align your marketing objectives.
Marketing Objectives With ROI in Mind.
Building upon that foundation, we can help you translate those overarching goals into meaningful metrics for every marketing (and/or sales or customer support) activity.
Regular Review and Optimization.
We’ll build a deployment and review plan to check in on performance as often as needed.
Data-Driven Insights.
Once we’ve gleaned the data, we take it apart, review it through the lens of our collective experience and provide you with actionable, in-depth insights that are geared toward constant improvement.
Related Services
No matter your goal, we support email programs of all sizes and sophistication levels, across all commonly used platforms.
Develop a measurable social engagement strategy that is clear, organized and customized to your business objectives.
Ensure your search efforts are aligned to your key digital audiences and driving optimal traffic.
Client Results
See our work in action
Customer Research and Go-to-Market Content Strategy
We held a grounding session with the client to develop a facilitation guide with questions customers often ask about sustainability practices.
Weekly Sales Enablement Industry Email
Each week we recommend third-party content and internal resources that align with the organization’s top themes and priorities.
Buyer Personas
We created a roadmap for the development of industry-specific content on a quarterly basis to support external marketing efforts and internal sales.
Have questions? We're here to help!
We love tough business objectives and nagging marketing dilemmas. Tell us what you’re up against.
