Weekly Sales Enablement Industry Email

header-services-SalesEnablement-womanwithheadset

About the Project

Each week we recommend third-party content and internal resources that align with the organization’s top themes and priorities.

We distribute the information through a newsletter that is sent to all sellers on behalf of the marketing team.

We leverage open rates, click-through rates and seller feedback to measure engagement, set a baseline, influence continuous improvement and determine opportunities to evolve the program.

Client: Anonymous
Industry: Financial Services, Healthcare, Manufacturing, Nonprofits, Retail, Small Business & Startups, Supply Chain & Transportation/Logistics, Technology

Objectives

  • Provide a vehicle for marketing to better communicate with sellers and support their conversations with customers and prospects
  • Capitalize on limited time and captive attention from busy sellers

Results

  • 21 short, weekly personalized newsletters that feature both third party and client-developed articles
  • Consistent seller engagement rates and industry trend sharing directly with customers and via social media

Related Results

Content Strategy

Comprehensive Content Audit

We audited all existing content on the website, broken out by content type (ebooks, webinars, case studies, blogs, etc.) and categorized it by recommended action.