Buyer Personas


About the Project

Across a number of vertical markets, the technology buyer journey has become more complex, and more people are involved in technology purchasing.

Using our industry expertise, contacts and third-party research, we drafted sales collateral identifying critical details about each buyer/influencer title and the technology areas they would most likely purchase from our client.

This research helped the sales force better understand the industries they sell to and better align solutions and support.

Client: Anonymous
Industry: Energy, Financial Services, Healthcare, Manufacturing, Nonprofits, Retail, Supply Chain & Transportation/Logistics, Technology


  • Develop sales enablement content that educates the client’s sales force about line of business (LOB) functions within a vertical market and their role in the buying process


  • Addressed sales knowledge gaps across many industries, informing on key industry titles and their unique IT needs
  • Broad engagement across the organization and use for internal training

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