Monthly Round-Up: Client Project Highlights

Even though vacation season is in full swing before school starts again, we are busy bees at the office with exciting client marketing projects! Check out some of the latest client work we’ve been collaborating on this month.

Raising Awareness for How Donations Make Big Impact for Rescue Rabbits
Client: Red Door Animal Shelter
Description: Red Door provides year-round care for rabbits, cats and other animals with only 4.5 full-time staff and the help of 34 dedicated volunteers. The organization was looking to get the word out about their services and to further support their donation and fundraising efforts. We created this fun infographic to give people a true idea of the cost of saving an animal…in this case, bunnies.

LinkedIn Shares Five Step Process for Technology Marketers to Maximize Lead Gen Impact
Client: LinkedIn Technology
Description: Lead generation is a top priority for today’s technology marketers – a whopping 90% rate it as an “important” content marketing goal. With 95% of tech marketers also using LinkedIn as an integral part of their marketing strategy, are they getting the most ROI from their efforts? LinkedIn Tech sought to provide a step-by-step approach to help tech marketers get more out of the LinkedIn platform. We developed a blog post that walks through how to create more purposeful, impactful campaigns, specifically in support of the tech marketer’s strategy. Learn more about the five steps that can help boost lead gen activities.

VigiLanz Reaches Healthcare C-Suite with Gartner Recognition and Thought Leadership
Client: VigiLanz
Description:  VigiLanz – one of Outlook’s newest clients – is a growing provider of real-time healthcare intelligence serving more than 300 hospitals in the US and globally. This growing company is recognized by analyst firm, Gartner, as a ‘Cool Technology Provider’ in healthcare. We recently teamed with VigiLanz in the development of a thought leadership paper ‘Real-Time Healthcare Intelligence Improves Quality & Patient Safety,’ which was written in conjunction with Gartner. The paper included a Q&A directed to both CEOs and CIOs – target audiences for the VigiLanz solution. This piece made its debut at the VigiLanz booth at HIMSS16 – the premier trade show in healthcare. It has also been used as a sales enablement tool to pave the way for sales reps to have high-level discussions with customers and prospects.

Molex Races to Finish Line with Marathon Sponsorship to Achieve Multiple Goals
Client: Molex
Description: For the second year in a row, Molex is sponsoring the Bank of America Chicago Marathon (one of the six World Major Marathons). For Molex, the sponsorship is not just about visibility. Two key reasons for the sponsorship are to support the company’s deep commitment to employee health and fitness and to enhance recruiting efforts. Molex currently has more than 250 employees representing several countries signed up to run the marathon –and another 200 are expected to volunteer. In addition to health and fitness, Molex is growing, which means the need for high performance talent is business critical. Don’t miss the Molex interactive booth at the Abbott Health & Fitness Expo. See you at the Finish Line! For more information, visit: www.molex.com/marathon and www.chicagomarathon.com.

To read more about some of the other work we’ve been doing with clients, check out our May and June posts. Looking for other great timely marketing content to help you work smarter? Check out our main blog page. The latest topics include how small manufacturers can maximize their marketing efforts and how to run a better focus group.

And don’t hesitate to reach out to us with questions or to learn more about our services. Send an email to [email protected] or drop us a line via Twitter @OutlookMktg, LinkedIn or Facebook.

Authors: Kristin Fayer, Senior Vice President & Stephanie Manola, Account Manager, Outlook Marketing Services