Visuals are as important as words when conveying your content marketing message—sometimes even more so. Yet, they often take a back seat to clever copy and convincing content formats. Modern marketers must put equal weight on the videos, photos, illustrations […]
Digital technology is shaping many aspects of people’s lives, and the sports world is no exception. The sports technology market was estimated to be worth $8.9 billion in 2018, and by 2024, that number is expected to grow to $31.1 […]
It’s 2019, and the event industry (like social media) is constantly changing and shifting. And one of the biggest shifts has been the increasing use of social media to amplify event attendance, activities, speaking opportunities and more. Whether you’re an […]
At Outlook Marketing, we are seeing an increased interest in and use of sponsored content across our client base, so we’re taking a deeper dive into the topic for our latest TMI! Sponsored Media Content: A Definition For those less […]
Social media has become a keystone of any successful marketing mix. The scope of established and emerging social platforms enable marketers to quickly and easily engage with both large and extremely targeted audiences. But there’s a big difference between simply […]
Building a strong social media presence involves more than just generating a steady stream of content. It requires activating a strategy that revolves around not just talking, but…guess what? Listening! As in any healthy, reciprocal relationship, listening is a skill. […]
As I sat down to think about the impact video has made on marketing, the song “Video Killed The Radio Star” by The Buggles came on Spotify. Not. Kidding. While video hasn’t killed us marketers, the evolving digital landscape has […]
Once you have a social media strategy in place, next comes actual execution. So how do you make the magic happen? Before you kick off, it’s helpful to keep these key considerations in mind when it comes to efficiently implementing […]
So far 2019 has flown by, and we can’t believe summer is just around the corner! The start to this year has brought a wide variety of client projects in event strategy and on-site support, launch campaigns, social media and […]
In business-to-business (B2B) commerce, what makes a customer buy from a particular vendor or solutions provider? Is it the relationship with the sales executive? Is it a superior product? Is it competitive pricing? Most likely, all of the above have […]
