Every business has a unique buyer's journey. Before you can develop the perfect content strategy, you must understand how your customers work their way through it. But in understanding the process, there are a few simple ways to classify the […]
The typical buying group for a B2B solution involves six to 10 decision makers. And each of them is armed with four or five pieces of information they've gathered independently. This makes for a complex buyer’s journey and a challenge […]
Bolstered by the COVID-19 outbreak, the marketing industry has experienced unprecedented demand for digital content in the first half of 2020. Webinars, already a popular tool in most marketers’ playbooks, have stepped up to fill this need. Why? Because modern […]
Content marketing has become one of the most popular aspects of B2B marketing. And for good reason—it can be an extremely effective way to build brand awareness, generate leads and give customer retention a boost. Simply pushing out content doesn’t […]
Grateful, but different A short five years ago, we recounted our history of client successes and key milestones, and said “thank you” to everyone that was an integral part of our 20 years in business. We threw a party in […]
Just like every organization around the world, our clients’ businesses and nonprofit organizations were profoundly and permanently affected by COVID-19. From a marketing standpoint, where did clients make changes to react quickly? How have we been helping them pivot, and […]
On a personal level, both at work and across our communities, many are currently striving for change. Now more than ever, marketers at companies large and small can play a strong role in helping facilitate improvement across many facets of […]
For this edition of Quarterly Content Corner, I want to highlight the humble story, and discuss storytelling in marketing. Stories are impactful. And important. A story, crafted well, can have a lasting impact, especially for brands. For us content marketers […]
Just as team rowing a boat in unison is far more effective than a group of individuals rowing separately, marketing campaigns are far more effective when they are integrated. Unfortunately, organizations often approach campaigns with the same haphazard strategy as […]
The outbreak of COVID-19 has had a profound impact on every aspect of our lives. We don’t know for certain how long our new reality will last, or what our world will look like once this pandemic has passed. As […]
