Visuals are as important as words when conveying your content marketing message—sometimes even more so. Yet, they often take a back seat to clever copy and convincing content formats. Modern marketers must put equal weight on the videos, photos, illustrations and other visuals used in their marketing materials to stand the best chance of success. Here are five articles to help ensure you’re approaching visual content in the most impactful way.
Make Your Content Management Strategy Useful—Do It in Visuals: Visuals are important in content itself, but also in conveying your content marketing strategy. All involved must understand your strategy, and to accomplish this you need to document it in an easy-to-digest visual format that’s quicker to absorb than mere words on a page (and also easier to retain).
Engaging Your Audience with Visual Content: The 2019 Report: Contently recently surveyed creative and marketing pros on their approach to visual content. It turns out (unsurprisingly), that creative teams are often strapped for time, settling for “good enough” visual content instead of having the time to really make it great. 82% use visual content primarily for social media, yet only 17% deem their existing video “very good”, and 57% say sourcing video is their biggest challenge.
Creative, Short-Form Video: The Secret Weapon for Getting Gen Z on Board with Your Brand: As of 2019, Gen Z is the largest cohort by number of any generation alive, and they’re on track to become the largest generation worldwide (32% of the 7.7 billion people on Earth). That’s why both B2C and B2B brands have to embrace the channels this generation prefers – more so than any previous peer contingent, they’re interested in influencers and video and visual content.
7 Tips for Using Visual Content Marketing: Our brain only needs one-tenth of a second to understand an image, and reading 200-250 words takes an average of 60 seconds. That’s why, whether it’s for a content strategy or customer-facing campaign, directed at specific demographics or intended for mass appeal, your content’s success hinges on visual images to pique interest, grow traffic, create buzz and convert customers. Be it photos, videos or infographics, these tips can help you better determine which visual elements are right for your content pieces.
45 Visual Content Marketing Stats You Should Know in 2019: Though things do change fast in the content marketing world, what’s been staying the same is how important visual content has become across every major social network, and within marketing content itself. Highlighted here are impactful content marketing stats that show how vital visuals are to reach, sales, engagement and more.
Visual content will continue to play an integral role in the success of marketing (and marketing-related) content. What do you feel is the #1 factor when it comes to creating impacting visuals? Let us know in the comments or via Twitter @OutlookMktg, LinkedIn or Facebook – we’d love to hear from you!
Author: Stacy Greenberg, Content Manager, Outlook Marketing Services
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