Content marketing has become one of the most popular aspects of B2B marketing. And for good reason—it can be an extremely effective way to build brand awareness, generate leads and give customer retention a boost. Simply pushing out content doesn’t mean you have a sound strategy or are driving content marketing success with the results you want. For this month’s Top Marketing Info (TMI) roundup, we’re sharing tips on how to set yourself up for content marketing success. Learn more about creating impactful content and effectively measuring its performance.
COVID-19 may have derailed your content marketing plans for the year, but don’t give up yet. Although your strategies and keyword research may no longer be relevant to the current market, there’s still room to adapt. Use the changing search trends of the pandemic age to ideate and execute on new content.
The internet is full of tips and advice on what to do when developing a content marketing strategy. Knowing what not to do is equally important to ensure success. Here are 16 things marketers should definitely avoid.
As companies continue to produce more and more content, it’s becoming harder to stand out. That means coming up with unique and relevant content ideas. Plus, content that ranks well and garners clicks is more crucial than ever.
When it comes to content marketing, quality trumps quantity. But how does a business determine if its content is good enough to inform, educate and engage its customers? Marketing experts share their own experience with content quality assessment.
Then amount of data available to marketers today can be overwhelming. You can combat analysis paralysis by identifying the right metrics. Learn how to use KPIs to measure the success of your content marketing campaign and improve on it.
Content marketing will continue to be a key part of any successful marketing strategy. Businesses must focus on developing quality content that resonates with their target audiences, stands out from the competition and delivers the ROI they desire.
Author: Stephen Dye, Account Director, Outlook Marketing Services
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