Let’s get to it!
19 B2B Marketing Strategies That Are Still Important for 2019: How are B2B marketers planning, executing and budgeting their marketing programs? Marketing Insider Group recently aggregated the data to outline the most successful approaches, from new tactics and team members to greater relevance and ROI.
SEO Isn’t an Exact Science… Here’s What Marketers Can Do About That: Marketers usually discuss SEO performance based on channel KPIs, like keyword rankings and internal and external links. But in order to drive true value, start looking at those that map to overall goals. To help you hit the ground running, here’s a bonus link: The Ultimate SEO Checklist Infographic!
How to Use Podcasting to Help Your Brand: With almost a third of Americans 12 and older downloading or streaming a minimum of one podcast per month, is it smart to leave this tactic off the table? If your company is looking for a unique and powerful branding tool that can broaden perception, extend key messages and build innovative partnerships, podcasting might just be the right fit.
11 Powerful Email Marketing Tips You Need to Know: Email marketing is not dead BUT even a strong email program can benefit from a few tweaks and best practice updates. Dig into these 11 easy to understand and implement email tips that you can start using today. Learn about new A/B testing ideas, why the preheader matters in an email and why a double open strategy can boost your open rates and email marketing ROI.
Social Media Marketing Can Be Useful, But Not at the Expense of Personal Interactions: While social media marketing has matured over time, it’s constantly changing and it’s up to us marketers to understand the changes while ensuring followers feel valued. By implementing smart strategies that incorporate personal touches, companies can build on cultivating loyal fans and customers for life.
What are some of the marketing channels that are top-of-mind for you right now and as we head into 2020? Leave us a comment or reach out on social with your thoughts!
Author: The OMS Social Team
This site uses Akismet to reduce spam. Learn how your comment data is processed.
- Don’t Underestimate Executive Social Media March 12, 2020
- OMS in Action: Client Round-Up February 6, 2020
- Don’t Overlook Thought Leadership in Your Content Strategy January 22, 2020
- New Year, New Goals: What Are Your 2020 Marketing Resolutions? January 14, 2020
- TMI: The Shifting Shape of the Marketing Organization – Emerging Roles for 2020 December 27, 2019