This summer has been chock-full of exciting events. From the recent amazing solar eclipse to OMSers traveling across the country to support our clients to our annual OMS outing – it’s been busy and challenging, but equally rewarding as well. Although summer may be winding down that isn’t stopping us from creating some sizzling successes for our clients. Read on to learn how Customer Advisory Councils are making an impact, see some great media relations placements, find out what a successful customer event looks like and more!
Client: Lenovo Health
Description: Lenovo Health, a recognized global technology leader, recently formed a Customer Advisory Council (CAC) with the goal of gaining first-hand customer insight from hospital CIOs on tech innovations shaping care delivery. Together with our digital agency partner Studio North, team ‘SNOMS’ worked closely with Lenovo’s marketing leadership to strategically plan and execute a year-long CAC program.
CAC activities included creating a member ‘charter’ and commitment letters, and the creation of a detailed agenda and counsel on event presentation with Lenovo SMEs. The project also included on-site facilitation for CAC events, the first at the HIMSS show in Orlando, a second at Lenovo’s US HQ in Raleigh, NC, and an upcoming event at the UMPC Center for Connected Medicine in Pittsburgh. SNOMS also created a survey program for participants to help measure effectiveness, event recap reports, and an email campaign to support direct communication with CAC members. The event received high marks from attendees and provided the foundation for Lenovo to use customer feedback in the development of future innovations for healthcare solutions.
Client: Cummins Allison
Description: As part of Cummins Allison’s thought leadership and content development program, OMS developed a bylined article on the topic of insourcing commercial deposit and ATM processing. The article supports Cummins Allison’s commitment to helping financial institution’s transform their branches, find efficiencies and drive the most ROI out of their technology purchases. OMS drafted the article with input from key subject matter experts at Cummins Allison and references from industry research/stats. OMS placed the article in Credit Union Business, which is a key financial services trade publication for Cummins Allison. The publication targets decisions makers and business leaders at credit unions across the U.S.
Description: This past May, Transplace hosted its 15th Annual Shipper Symposium in Austin, Texas, and it was the best one to date! All of the highlights of this great event were covered on Logistically Speaking, Transplace’s company blog. Interested in more great Shipper Symposium content? Then head over to the blog, which showcases a number of insightful keynote speakers and breakout sessions that supply chain and transportation attendees heard from over the course of the 3-day event. Next year’s Shipper Symposium will be held May 8-10 in Frisco, Texas at The Star, and promises to be an educational event like no other in the transportation industry.
Client: Sleek Fleet
Description: Sleek Fleet offers a web- and mobile-enabled solution that allow trucking owner operator (drivers that own their own trucks) to have direct access to the world’s largest shippers – thus eliminating the need for a broker in the process. Sleek Fleet launched this innovative solution in July, 2017 with a goal to bring owner operators and shippers together as they fulfill shipping needs while increasing profitability. Outlook supported the integrated launch strategy through development and distribution of a press release announcing the solution, social media content and subject matter expert blogs to extend the message to key audiences. Sleek Fleet has seen early growth with shippers and owner operators downloading the app and beginning to use the system.
Check back again soon for our next installment of client projects and highlights! Interested in learning more about the projects we’ve featured here? Send an email to email@example.com or drop us a line via Twitter (@OutlookMktg),LinkedIn, or Facebook.
Author: Suzy Smith, Vice President, Outlook Marketing Services
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