LinkedIn Technology: Research Report and Blog Series
About the Project
The path to purchasing a new technology solution continues to evolve, as departmental functions work collaboratively in pursuit of a shared goal — whether more efficient customer experiences, improved data management or boosted employee productivity.
Objectives
- Draw out new findings on technology purchase dynamics paired with actionable steps for marketers unique to this year’s research.
- Emphasize untapped opportunities for sales and customer support roles throughout the purchase journey, including post-sale.
- Develop a highly engaging integrated content and campaign strategy.
Results
- Positioned LinkedIn as a leading expert on the evolving technology buyer journey through in-depth research insights delivered via an ongoing, cohesive campaign.
- Fostered meaningful sales engagement with enterprise technology customers.
Related Results
LogicStream Health - Event Campaign
When LogicStream Health™ hosted a webinar with Becker’s Hospital Review on hospital drug diversion, they consulted Outlook to raise awareness of this critical issue pre-,...
Comprehensive Content Audit
We audited all existing content on the website, broken out by content type (ebooks, webinars, case studies, blogs, etc.) and categorized it by recommended action.
Sales and Marketing Buyer Journey Assessment
As part of the consulting process, we interviewed a number of the client’s team members (executives, sales and marketing leadership) to fully understand the company’s...