LinkedIn Technology: Research Report and Blog Series

Technology

About the Project

The path to purchasing a new technology solution continues to evolve, as departmental functions work collaboratively in pursuit of a shared goal — whether more efficient customer experiences, improved data management or boosted employee productivity.

We supported LinkedIn’s annual research, including the global and regional cuts of the report and PPT deck, promotional materials like paid social ads and a series of blogs and future article content exploring key themes in the report.

Client: LinkedIn
Industry: Technology
Project Link: Example

Objectives

  • Draw out new findings on technology purchase dynamics paired with actionable steps for marketers unique to this year’s research.
  • Emphasize untapped opportunities for sales and customer support roles throughout the purchase journey, including post-sale.
  • Develop a highly engaging integrated content and campaign strategy.

Results

  • Positioned LinkedIn as a leading expert on the evolving technology buyer journey through in-depth research insights delivered via an ongoing, cohesive campaign.
  • Fostered meaningful sales engagement with enterprise technology customers.

Related Results

Content Strategy

Comprehensive Content Audit

We audited all existing content on the website, broken out by content type (ebooks, webinars, case studies, blogs, etc.) and categorized it by recommended action.