LinkedIn Technology: Research Report and Blog Series
About the Project
The path to purchasing a new technology solution continues to evolve, as departmental functions work collaboratively in pursuit of a shared goal — whether more efficient customer experiences, improved data management or boosted employee productivity.
- Draw out new findings on technology purchase dynamics paired with actionable steps for marketers unique to this year’s research.
- Emphasize untapped opportunities for sales and customer support roles throughout the purchase journey, including post-sale.
- Develop a highly engaging integrated content and campaign strategy.
- Positioned LinkedIn as a leading expert on the evolving technology buyer journey through in-depth research insights delivered via an ongoing, cohesive campaign.
- Fostered meaningful sales engagement with enterprise technology customers.