Labelmaster Global DG Confidence Outlook Report and Supporting Campaign


About the Project

For the fifth year, we worked collaboratively with Labelmaster to develop survey questions focused on various aspects of hazmat shipping, analyzed responses and created a comprehensive report of the results.

The findings were also presented at Labelmaster’s annual Dangerous Goods Symposium and incorporated into thought leadership and blog content development throughout the year.

We also helped promote the report by developing and distributing a press release and securing significant media coverage in key local, national and trade press.

Client: Labelmaster
Industry: Supply Chain & Transportation/Logistics
Project Link: Example


  • Better understand the dangerous goods shipping landscape and organization compliance challenges by conducting the industry’s only global survey
  • Position company as hazmat industry leader and information source


  • 400+ survey respondents
  • Survey results showcased in a formal eBook, presented at Labelmaster’s annual customer event, promoted in a press release and included in thought leadership content
  • Positioned Labelmaster as a leader in the dangerous goods industry and a source for industry insights

Related Results

Content Strategy

Comprehensive Content Audit

We audited all existing content on the website, broken out by content type (ebooks, webinars, case studies, blogs, etc.) and categorized it by recommended action.