Integrated Marketing Plan
About the Project
We created a roadmap for the development of industry-specific content on a quarterly basis to support external marketing efforts and internal sales.
We also supported the dedicated financial social media channels and blog with a mix of client-sponsored content and relevant, timely third party content from trusted industry sources. Annually we evaluate, revise and refresh the client’s integrated content and sales enablement tools. Including the creation of videos, infographics, capabilities brochures, persona roadmaps and quarterly business reviews.
Industry: Financial Services, Technology
- Grow awareness of the client’s expertise and experience in the financial services market
- Arm internal sales with industry specific messaging, content and trend information
- Increase customer engagement and interaction
- Launched and supported financial-services specific organic social channels
- Maintained an active financial-services specific blog with timely content and net-new posts from subject matter experts
- Supported interactive, educational Customer Advisory Board meetings
- Facilitated quarterly meeting with internal sales leaders and industry/partner experts