Integrated Marketing Plan

Integrated Strategy and Execution

About the Project

We created a roadmap for the development of industry-specific content on a quarterly basis to support external marketing efforts and internal sales.

We also supported the dedicated financial social media channels and blog with a mix of client-sponsored content and relevant, timely third party content from trusted industry sources. Annually we evaluate, revise and refresh the client’s integrated content and sales enablement tools. Including the creation of videos, infographics, capabilities brochures, persona roadmaps and quarterly business reviews.

Client: Anonymous
Industry: Financial Services, Technology

Objectives

  • Grow awareness of the client’s expertise and experience in the financial services market
  • Arm internal sales with industry specific messaging, content and trend information
  • Increase customer engagement and interaction

Results

  • Launched and supported financial-services specific organic social channels
  • Maintained an active financial-services specific blog with timely content and net-new posts from subject matter experts
  • Supported interactive, educational Customer Advisory Board meetings
  • Facilitated quarterly meeting with internal sales leaders and industry/partner experts

Related Results

Content Strategy

Comprehensive Content Audit

We audited all existing content on the website, broken out by content type (ebooks, webinars, case studies, blogs, etc.) and categorized it by recommended action.