Organic and Paid Social Media Program

Social Media

About the Project

We supported this martech client to better reach marketers in key industries like retail through organic and paid social strategy, execution and optimization. We included a social audit and developed an integrated social program from the ground up.

Then we oversaw the day-to-day program management: writing and scheduling posts, proactive conversations and community management, paid campaign setup and deployment and reporting. We also advised on optimization and UX for improved customer experience.

Client: Anonymous
Industry: Retail, Small Business & Startups, Technology


  • Brand awareness and lead gen
  • Connect and influence target audiences through organic and paid social driven by strong content, proactive community engagement and event support


  • Increased organic follows, clicks, engagement and meaningful social conversations
  • Used campaign-based and always-on paid social to reach hyper-targeted audiences to improve engagement and KPIs: leads, clicks
  • Tightly integrated organic and paid social

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