Brother Mobile Solutions Event PR and Content
About the Project
We supported Brother on media relations programs for the National Retail Federation (NRF) Big Show in NYC and MODEX, the leading trade show for supply chain, manufacturing and distribution industries.
The strategic media engagement program for each event included development of media messaging, releases showcasing the product and solution line-up at each respective event and proactive media relations. We also secured in-booth press interviews with key retail and supply chain publications and industry analysts.
Client: Brother Mobile Solutions
Industry: Manufacturing, Retail, Supply Chain & Transportation/Logistics, Technology
Project Links: Example 1, Example 2
Objectives
- Brother Mobile Solutions was seeking to build market awareness for its portfolio of retail and supply chain mobile printing solutions at leading industry trade show events.
Results
- Numerous media interviews took place during each of the 3 events, with contributed article placements, including RIS News and Warehouse Material Handling & Safety.
- BMS president David Crist also held analyst briefings with Jerry Sheldon from IDC Research and David Krebs from VDC.
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