Brother Mobile Solutions Event PR and Content

Events

About the Project

We supported Brother on media relations programs for the National Retail Federation (NRF) Big Show in NYC and MODEX, the leading trade show for supply chain, manufacturing and distribution industries.

The strategic media engagement program for each event included development of media messaging, releases showcasing the product and solution line-up at each respective event and proactive media relations. We also secured in-booth press interviews with key retail and supply chain publications and industry analysts.

Client: Brother Mobile Solutions
Industry: Manufacturing, Retail, Supply Chain & Transportation/Logistics, Technology
Project Links: Example 1, Example 2

Objectives

  • Brother Mobile Solutions was seeking to build market awareness for its portfolio of retail and supply chain mobile printing solutions at leading industry trade show events.

Results

Related Results

Content Strategy

Comprehensive Content Audit

We audited all existing content on the website, broken out by content type (ebooks, webinars, case studies, blogs, etc.) and categorized it by recommended action.