So far 2019 has flown by, and we can’t believe summer is just around the corner! The start to this year has brought a wide variety of client projects in event strategy and on-site support, launch campaigns, social media and of course all the content to support those customer marketing efforts. Take a look at some of the work we’ve been keeping busy on:
Making Industry Impact at Shipper Symposium
Transplace held their signature event, the 17th Annual Shipper Symposium, May 6-8 in Dallas, Texas. The Shipper Symposium is an educational forum that brings together shippers, transportation practitioners, analysts and academics to identify strategies for navigating the ongoing trends and challenges impacting the supply chain. This year’s broad range of panels and seminars from supply chain, economic and business visionaries provided attendees with a wealth of industry knowledge and the opportunity to expand their network. We attended to support them on the content and social fronts, and participated right along with attendees at a number of great educational breakout sessions! Catch up on all the activities by reviewing the @Transplace feed and reading the daily updates posted on Logistically Speaking.
LinkedIn Research Report and Campaign: The Enlightened Tech Buyer: Powering Customer Decisions from Acquisition to Renewal
Client: LinkedIn Technology
In today’s dynamic world of work, technology continues to play a key role in shaping productive and successful business. However, the pathway toward purchasing a new technology solution continues to evolve within organizations, as departmental functions work collaboratively in pursuit of a shared goal — whether that be more efficient customer experiences, improved data management or boosted employee productivity. We supported LinkedIn on their annual research roll out, which includes the global and regional cuts of the research report and PPT deck, promotional materials like paid social ads and a series of blogs and future article content exploring key themes in the report.
Integrated Video Launch Campaign
Client: Verizon Connect
Recently, our client Verizon Connect released an Integrated Video solution to help their customers protect their commercial vehicles and coach their drivers. Dash cams and smart video backed by artificial intelligence (AI) and machine learning are taking off and helping businesses make impactful changes, especially when integrated with telematics technology. In fact, according to Government Fleet, “Commercial fleet adoption of telematics systems is expected to […] increase to 20 million units in three years from the current 13 million units, due to the growing popularity of GPS fleet and asset management systems and increasing interest in video-based driver management products and other solutions.” In order to help support the launch campaign, we created eBook and blog content to be hosted on their website, and we’re also helping to create an upcoming webinar that will showcase how this integrated technology can help those with mobile fleets tackle safety in their organizations. Stay tuned for much more to come!
CDW Creates Strong Interactive Experiences and Messaging for Industry Tradeshows
CDW exhibits at a number of vertical and technology focused tradeshows each year, including NRF, for the retail industry, HIMSS, for the healthcare industry, as well as technology shows like Cisco Live. To help prepare for the shows, we work with CDW to identify internal and external messaging and content, such as target audiences, key messages and in-booth activities for the show. By creating one centralized messaging and content plan, this helps to ensure there is consistent messaging. New for 2019, CDW has been hosting meet-up events at the shows called “Bring IT On” that allows attendees to learn about technology solutions, hear from technology subject matter experts and even hear from partners or customers within that industry. Overall, the sessions have been a great opportunity to showcase how CDW is supporting customers within these segments.
Be sure to check back to the blog soon to see more installments of fun client highlights. Interested in learning more about the projects we’ve featured here? Send us an email to [email protected] or drop us a line via Twitter, LinkedIn or Facebook!
Author: Stephanie Manola, Account Director, Outlook Marketing Services
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