Customer & Industry Insights
OMS in Action: Client Round-Up
So far 2019 has flown by, and we can’t believe summer is just around the corner! The start to this…
Read More
Industry Segment Marketing = To Be or Not to Be
In business-to-business (B2B) commerce, what makes a customer buy from a particular vendor or solutions provider? Is it the relationship…
Read More
TMI: Retail IT Trends for 2019
In January, some of my colleagues and I attended NRF 2019 to support client activities. What is NRF? It stands…
Read More
TMI: Digital Transformation: Transitioning from Catchphrase to Reality
Disruption of any kind can be painful, but when it comes to digital disruption – or digital transformation – that…
Read More
It’s the Most Wonderful Time of the Year! (Marketing Planning Season…Really?)
Is it the most wonderful time of year because football season is well underway? No. Is it the most wonderful…
Read More
OMS in Action: Client Round-Up
We are trucking through 2018 and the OMS team has been busy! This year has been chock-full of exciting events,…
Read More
Data Science: Is It the Missing Piece in Your Business Plan?
What exactly is data science? Think of an individual piece of customer data as a single jigsaw puzzle piece. It…
Read More
Add-to-Cart Logistics
If recent news reports are to be believed, it appears as if we may be bidding farewell to the retail…
Read More
TMI: Pulse Check: The Media Landscape is Changing, Is Your Media Relations Program Keeping Up?
During our 25 plus years in business, we’ve seen our media relations practice grow and change thanks to the influence…
Read More