We are trucking through 2018 and the OMS team has been busy! This year has been chock-full of exciting events, projects and even 2019 planning. Read on to learn how we supported a Chicago-based nonprofit, helped launch a unique content piece for tech marketers, placed some exciting client media relations news announcements and much more!
Growing Awareness in Chicago
Client: Urban Autism Solutions
Team Outlook was honored to work with Urban Autism Solutions (UAS), a local nonprofit dedicated to providing residential, vocational and social skills to young adults (18-35) with autism. As part of its mission, UAS works with low income students from west side Chicago Public Schools (CPS) to teach them transferable job skills through their nationally recognized Growing Solutions Farm, with the goal of helping these young adults obtain employment prior to exiting high school. This unique urban farm is located west of the Loop, and offers UAS participants a chance to learn real-world jobs skills, work with graduate students from Occupational Therapy and Speech and Language Pathology as well as job coaches. Outlook helped UAS by creating a PR and communications program, including the development and design of an infographic for the Growing Solutions Farm. The Farm was also profiled in a WMAQ TV segment we secured for the organization. Moving forward, we’ll be working with UAS on a digital campaign to secure corporate donations to help underwrite the Farm.
Underscore: A Magazine for Tech Marketers
We were thrilled to collaborate with LinkedIn on a new project supporting the astute marketers within today’s technology sector. Together, we introduced Underscore: a magazine for tech marketers, by tech marketers. And it is definitely not your average magazine. We dug into topics like:
- How to leverage B2B reviews for good
- How to successfully market cloud solutions in today’s flooded market
- Unexpected reveals about today’s technology buying committee
- Data-driven insights about computer and network security professionals
No pop-ups or gated forms required. It was designed with the hope that you could pore over Underscore on your next morning commute or upcoming getaway!
CDW’s “Solution in Action” Series Highlights Complex Technology at Work
For complex technology solutions, orchestration is the make or break to investment success. That’s why CDW’s overarching campaign is all about “IT Orchestration.” To further the understanding of a technology solution’s application in specific industries and position IT Orchestration by CDW to solve – through their expertise and partners – we helped them launch a new content category called: Solution in Action. Because the “what” of technology is dependent upon where and when it’s used, each Solution in Action piece highlights a particular industry-specific use case and then gives users an opportunity to explore more on a market or solution. Check out these Solution in Action examples:
The Future of Retail, Empowering Nonprofit Field Workers and Future-Ready Cloud Infrastructure.
Transplace Named to Inbound Logistics Top 10 3PL List for 16th Consecutive Year
Each year, Inbound Logistics publishes its “Top 10 3PL Providers” list and asks its readers to vote for the third-party logistics companies that have provided excellent service. This year, Transplace was named to the list for the 16th consecutive year, with a second place ranking. What makes this recognition special for Transplace is that the list is determined by votes from the shippers that use its services daily. Consistently being named a top 3PL is a testament to the ongoing value Transplace delivers to its customers. OMS helped Transplace develop a campaign encouraging customers to vote and then developed a press release and blog post announcing the company’s ranking.
Check back again soon for our next installment of client projects and highlights! Interested in learning more about the projects we’ve featured here? Send an email to [email protected] or drop us a line via Twitter (@OutlookMktg), LinkedIn or Facebook.
Author: Heidi Murphy, Senior Account Manager, Outlook Marketing Services
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