2020 was quite the year. While it was very challenging, there were some bright spots. In fact, in case you missed it, OMS celebrated its 25th year in business. Jeff started Outlook in 1995, which seems incredible to think about how far we’ve come since then.
This year was one for the record books that’s for sure. We entered the year like any other, but soon realized that murmurs of a global pandemic would become everyone’s reality and would have a significant impact on our Q1 client activities.
February and March of last year was unlike any other ordinary February and March. By mid-February we were pivoting hard to care for in-person events that were now moving to virtual events. From messaging and content development to full virtual event support, when Covid closed down America we were ready for it from a client and work perspective.
But 2020 wasn’t all about Covid. In fact, last year gave us an opportunity to continue learning and serving others in need. Some of the non-profit work we’re extremely proud of centers around a new relationship forged last year with K.W.O.E Foundation initiative, WeUP and the activities we’ve embarked on last fall. We’re continuing that very important work with them this year (please check them out!) and beyond as our company and employees earnestly listen, learn, support, and empower minority voices.
What resonated most with our audience these last 12 or so months? Hearing about others and how they’re spending their marketing dollars. You can find details of recent projects in our OMS in Action: Q4 Client Projects blog. Content marketing storytelling and the shifting shape of the marketing organization including what new roles to expect are two additional topics that received higher engagement.
Finally, the other most notable aspect of 2020 had to be the people. Clients, partners, coworkers – we had to lean on one another to get through and to keep getting through because let’s face it, 2021 isn’t going to be a cakewalk. We truly appreciate the kindness, the patience, and the partnerships that help us keep going.
We’re thankful for you and look forward to working with you closely in 2021. If you have questions, want to brainstorm ideas, or need any sort of marketing support please reach out to us at [email protected] or message us on Twitter, LinkedIn or Facebook!
Author: Suzy Smith, VP and Social Practice Leader, Outlook Marketing Services
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