Christa is the Outlook industrial and IT practice leader and has more than 20 years’ experience in strategic development and management of B2B marketing programs for organizations worldwide. Throughout her career, Christa has cultivated strong relationships with the C-suite, executives and product management to help drive programs that positively impact the bottom line. Christa has a passion for developing sustainability and corporate social responsibility programs. Prior to Outlook, Christa was a senior vice president in the B2B/technology practice at Edelman Worldwide, a global public relations firm. She’s won several industry awards, including the Gold and Silver Business Marketing Association award and the PR Society of America Silver Anvil award. Christa holds a bachelor’s degree in journalism/advertising from University of Oregon (Go Ducks!) and outside work enjoys spending time with her two beautiful daughters and lovable shelter dog, Abbey.