June is finally here and as the summer heats up, we are keeping things cool, creating excellent marketing content that’s a win for our clients! Compiled below are highlights from recent client work that we’re proud to share with you this month. Take a peek!
Client: Lenovo Health
Description: When Lenovo publicly launched its dedicated healthcare business segment, this leading global technology provider wanted to establish its credibility in the marketplace. More than just a manufacturer of tablets and laptops, Lenovo provides full administrative clinical and remote care solutions to healthcare organizations around the world. A Lenovo Health “by the numbers” infographic succinctly illustrated the company’s experience, recognition, innovations and partnerships in a more engaging way than a traditional corporate fact sheet. It was promoted through multiple channels including engaging emails, social media, online display ads and on the company’s healthcare website. Check it out here.
Client: Brother Mobile Solutions
Description: Brother Mobile Solutions (BMS) has had a busy spring on the content development front! Healthcare is one of BMS’ key vertical industries, and we recently supported BMS at HIMSS, the premier trade event in healthcare. We teamed with thought leader experts from BMS to develop content promoting the use of mobile printing solutions designed to meet compliance regulations and improve patient safety in home care. Following HIMSS, the BMS content was published with a key healthcare trade media outlet – Health IT Outcomes. BMS was able to track downloads of the published content for lead generation, adding important metrics to the program. For the field service vertical, we worked with BMS to create a Q&A that was published in Beverage Industry, as well as an application piece published in Tow Professional. We topped off the quarter with a ‘momentum’ news release – “Brother Mobile Solutions Completes Record Year of Growth.”
Client: NorthShore University HealthSystem
Description: Recently, OMS had the pleasure of offering media support to help build awareness for The Myra Rubenstein Weis Health Resource Center (MRW) annual luncheon. 2016 marked its 20th year celebrating life and raising funds to support post treatment cancer survivors and their families. MRW offers several free classes, seminars and resources to the communities served by NorthShore University HealthSystem. The event net nearly $90,000 to fund all of the impactful work being done. Click here to learn more about MRW.
We’ll be back next month to showcase another round-up of client highlights. Don’t hesitate to reach out to us if you’re interested in learning more about any of the projects featured here above. Send an email to firstname.lastname@example.org or drop us a line via Twitter @OutlookMktg, LinkedIn or Facebook.
By leveraging its own data and market intelligence across marketing and sales programs, businesses can elevate their market position and engagement.