Blog
Industry Segment Marketing = To Be or Not to Be
In business-to-business (B2B) commerce, what makes a customer buy from a particular vendor or solutions…
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TMI: Retail IT Trends for 2019
In January, some of my colleagues and I attended NRF 2019 to support client activities.…
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In Search of Optimization: Content Marketing SEO Tips
When it comes to SEO and content marketing, just when you feel like you’ve got…
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TMI: Digital Transformation: Transitioning from Catchphrase to Reality
Disruption of any kind can be painful, but when it comes to digital disruption –…
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TMI: Instagram for B2B Marketers
One billion people use Instagram. Of that group, 38% of users check Instagram multiple times…
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The 8 Biggest Mistakes We See Companies Make with Their Social Media
Outlook Marketing Services supports corporate and nonprofit social media programs large and small across clients…
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It’s the Most Wonderful Time of the Year! (Marketing Planning Season…Really?)
Is it the most wonderful time of year because football season is well underway? No.…
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OMS in Action: Client Round-Up
We are trucking through 2018 and the OMS team has been busy! This year has…
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Data Science: Is It the Missing Piece in Your Business Plan?
What exactly is data science? Think of an individual piece of customer data as a…
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Add-to-Cart Logistics
If recent news reports are to be believed, it appears as if we may be…
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TMI: Pulse Check: The Media Landscape is Changing, Is Your Media Relations Program Keeping Up?
During our 25 plus years in business, we’ve seen our media relations practice grow and…
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Media Interviews Don’t Need to Be Scary
If you ask 10 people his/her impression of the media, I’m guessing at least half…
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