Disruption of any kind can be painful, but when it comes to digital disruption – or digital transformation – that pain is necessary. However, the term “digital transformation” can also be confusing; it has become so mainstream, such a catchphrase, […]
One billion people use Instagram. Of that group, 38% of users check Instagram multiple times a day and 72% of users have bought a product they saw on Instagram. Those are the kind of numbers that make marketers sit up […]
With the New Year now here in full swing, it’s time to start preparing for what lies ahead. To help you know what to watch for in 2019, we’ve gathered the hottest trends across several facets of B2B marketing, wrapped […]
Outlook Marketing Services supports corporate and nonprofit social media programs large and small across clients in a variety of industries. This support ranges from content development to comprehensive plans that may include: organic and paid social strategy, program execution, monitoring/social […]
In today’s world of business, culture is essential to the success of your company. Understanding its importance has led to a dramatic shift from more organizations fostering a happy work-life balance, and as a result, employees today are actually excited […]
This year, I made a commitment to attend an event I’ve long been wanting to check out: the Healthcare IT Marketing & PR Conference (#HITMC). During a three-day stay in New Orleans, HITMC boasted 60+ speakers and 40+ sessions – […]
During our 25 plus years in business, we’ve seen our media relations practice grow and change thanks to the influence of paid media, the rise of social channels and the evolution of traditional newsrooms. In this fast-paced world of media […]
2017 has nearly come and gone, and all we can say is: bring it on, 2018! From recent security scares to the progression of AI and workspace ethics, we’re looking forward to 2018 with optimistic, ebullient, fresh eyes. Our last […]
There is no question that successful entrepreneurs put it all on the line when launching a business. They have a lot to worry about: Is my idea good enough to succeed? Will I have enough money? Where do I find […]
While a majority of organizations are leveraging social media channels to help build brand awareness, cultivate customer relationships, amplify marketing messages, provide customer service and much more – many marketing professionals still struggle with the ability to measure the return […]
