Social media has become a keystone of any successful marketing mix. The scope of established and emerging social platforms enable marketers to quickly and easily engage with both large and extremely targeted audiences. But there’s a big difference between simply […]
Building a strong social media presence involves more than just generating a steady stream of content. It requires activating a strategy that revolves around not just talking, but…guess what? Listening! As in any healthy, reciprocal relationship, listening is a skill. […]
Once you have a social media strategy in place, next comes actual execution. So how do you make the magic happen? Before you kick off, it’s helpful to keep these key considerations in mind when it comes to efficiently implementing […]
Disruption of any kind can be painful, but when it comes to digital disruption – or digital transformation – that pain is necessary. However, the term “digital transformation” can also be confusing; it has become so mainstream, such a catchphrase, […]
One billion people use Instagram. Of that group, 38% of users check Instagram multiple times a day and 72% of users have bought a product they saw on Instagram. Those are the kind of numbers that make marketers sit up […]
With the New Year now here in full swing, it’s time to start preparing for what lies ahead. To help you know what to watch for in 2019, we’ve gathered the hottest trends across several facets of B2B marketing, wrapped […]
Outlook Marketing Services supports corporate and nonprofit social media programs large and small across clients in a variety of industries. This support ranges from content development to comprehensive plans that may include: organic and paid social strategy, program execution, monitoring/social […]
In today’s world of business, culture is essential to the success of your company. Understanding its importance has led to a dramatic shift from more organizations fostering a happy work-life balance, and as a result, employees today are actually excited […]
This year, I made a commitment to attend an event I’ve long been wanting to check out: the Healthcare IT Marketing & PR Conference (#HITMC). During a three-day stay in New Orleans, HITMC boasted 60+ speakers and 40+ sessions – […]
During our 25 plus years in business, we’ve seen our media relations practice grow and change thanks to the influence of paid media, the rise of social channels and the evolution of traditional newsrooms. In this fast-paced world of media […]
