Marketing Analytics & ROI
Martech-Enabled Integrated Marketing: We’re on the Brink of Change – But What Do We Do Right Now?
What marketers had to share at MarTech East Today’s marketing world is inherently digital, increasingly data-driven and inexplicably complicated. Marketers…
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How a Tech Infusion is Changing the Sports Industry as We Know It
Digital technology is shaping many aspects of people’s lives, and the sports world is no exception. The sports technology market…
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Behind the Scenes Technology Impacting Today’s Supply Chain
The supply chain has quietly become a mainstream topic in recent years. “The Amazon Effect” is a commonly used expression,…
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TMI: Retail IT Trends for 2019
In January, some of my colleagues and I attended NRF 2019 to support client activities. What is NRF? It stands…
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In Search of Optimization: Content Marketing SEO Tips
When it comes to SEO and content marketing, just when you feel like you’ve got a handle on it, something…
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TMI: Digital Transformation: Transitioning from Catchphrase to Reality
Disruption of any kind can be painful, but when it comes to digital disruption – or digital transformation – that…
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The 8 Biggest Mistakes We See Companies Make with Their Social Media
Outlook Marketing Services supports corporate and nonprofit social media programs large and small across clients in a variety of industries.…
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It’s the Most Wonderful Time of the Year! (Marketing Planning Season…Really?)
Is it the most wonderful time of year because football season is well underway? No. Is it the most wonderful…
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Data Science: Is It the Missing Piece in Your Business Plan?
What exactly is data science? Think of an individual piece of customer data as a single jigsaw puzzle piece. It…
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