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The five marketing stories you need to read this week

The summer is officially here and that means it’s not only NBA and NHL finals time, but also the time marketers evaluate their game plan and determine what to focus on for the second half of 2015. Catching our eye is the growing interest in mobile content marketing, Periscope and more. Read on to see what made our TMI list this time around!

Are you missing out on mobile?: With the average amount of video we watch on mobile devices expected to jump by nine minutes this year, is now the time for content marketers to evaluate and leverage this key channel? Important to keep in mind, this always-on medium means marketers must delivery content that is useful, entertaining and continues to evolve to match consumption habits.

Digital budgets on the rise: Direct Marketing Association’s “2015 Statistical Fact Book” revealed just how exciting (and difficult) it is to be a direct marketer. The biggest a-ha’s? Eighty percent of marketers are upping their spend on digital this year with the largest allocation of dollars going to social media marketing, while investing in traditional email marketing was named a close second.

Live-streaming video ups engagement factor: Newish video apps, Periscope and Meerkat, which offer live-streaming capabilities may have PR and marketing pros running the other way, but it doesn’t have to be that way. In fact, these apps can deliver value and offer up many opportunities for brands and clients. Find out the five ways you can add live-streaming to your social media mix.

Boost your marketing performance: Does your current marketing performance need a boost? As we hit the midway point for 2015, re-evaluation of key stats and industry benchmarks can help inspire and motivate your online marketing initiatives for the second half of the year and beyond. These 40 key B2B marketing performance stats and benchmarks should help!

Digital marketing traps that can sink you: When you see a brand obtain big-time success (e.g. Red Bull’s 1 billion YouTube channel views), it’s easy to want to replicate it. But when it comes to digital media, trying to employ traditional strategies and techniques don’t always translate. Here are six traps to avoid and guidance on how to successfully build your brand through digital channels.

Stay tuned for more great content from the OMS team. Learn more about us here.



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