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TMI: TOP MARKETING INFO

Take a quick read of our “TMI Oscars” – this month’s Academy Awards-inspired TMI that features our hand-picked “awards” for the best marketing content we’ve seen this month. While we weren’t among Hollywood’s elite walking the red carpet on Oscar night, here at Outlook Marketing, we pride ourselves on keeping an eye out for ‘award-winning’ content and sharing it each month in our TMI Report. Here is a rundown of our top picks for March:

10 DISRUPTIVE MARKETING TRENDS ALL MARKETERS SHOULD CONSIDER
In grammar school, ‘disruptive’ kids were often put in a time out or asked to sit in the corner. No more! Today disruptive technologies are changing the way we work live and play. Marketing is no exception.  This Chief Marketing article outlines 10 disruptive trends that are ‘must knows’ for marketers. For example, mobile will be the dominant platform; social networks will become an ecosystem rival to the original Internet and brands that focus on Generation Z will have the advantage. Who knew? Which disruptive marketing technology trends are reshaping your world?

THREE FULL-STACK MARKETING TRENDS FOR 2017
The concept of the full-stack marketer is relatively new. It refers to someone who has a ‘full stack’ of skills – creative, technology and data – and can deliver in any one of the areas, or across all three. Naturally, full-stack marketers are in tune with what’s happening across our industry. This article features a Q&A with a full-stack marketer on the Digital Trends that will impact us most in the coming year. His biggies: marketing will be (technically) easier in 2017 and marketers will use artificial intelligence (AI) to personalize the customer journey. Is Alexa going to be our new work assistant?

SIX SOCIAL MEDIA TRENDS TO STAY ON TOP OF IN 2017
In this Forbes post on #GettingBuzz, marketing director Angela Ruth waxes on several social trends that are shaping the social media planning at her organization – and may also apply to yours. Here are a few social trends making some noise: Looking at innovative ideas on Snap, social media platforms morphing into two-way communication channels and the emergence of the ‘social influencer’ within an organization. At OMS, we’re certainly proud of our own squad of social influencers! How are social influencers impacting your marketing organization?

7 CONTENT MARKETING TRENDS IN 2017
Content marketing has evolved over the past several years and will continue to go through some transformations. Is everybody ready? In this article from eContent, a leading industry authority in digital media, publishing and marketing, Andrew Martin reports on how content marketing has evolved over the past several years and will continue to evolve. What can we expect? A content marketing strategy evolution, along with more data-driven insights, video and interactive experiences, personalization and segmentation as well as face-to-face moments in marketing to name a few.

VISUAL CONTENT MARKETING
Visual content, done well, can be incredibly popular. Infographics, videos, data visualizations and other forms of visual content can generate tons of engagement and attract links to your site. Here’s what trending in visual content, according to a survey of more than 300 online marketers from Venngage, a platform to create free infographics. Among the survey results: In 2016, 53% of marketers said they published content containing visuals between 91 and 100% of the time. That was an increase of 130 percent over the prior year! Visual is going viral. Are you on board?
Hope these articles provided award-winning insight! Let us know if there are other articles or topics you’d like to see.

What marketing stories are catching your eye as 2017 gets underway? Let us know in the comments or connect via Twitter @OutlookMktgLinkedIn or Facebook – we’d love to hear from you! You can also catch up on all of the latest key developments in B2B marketing and content here.

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Author: Suzette Sexton, Senior Vice President, Outlook Marketing Services

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