The five marketing stories you need to read this week
Baseball season is officially over thanks to a solid “W” from the Chicago Cubs (we’re not biased at all). And now, life can go on. This can only mean one thing – it’s time to prepare for the coming of the holiday season. Holiday music and Thanksgiving will soon be infiltrating every inch of this month. But never fear, OMS has come through with some cheer of our own and much needed TMI that you can feel safe falling back on.
While the partnership between Marketing and Sales is critical, here are practical steps we as marketers can take to ensure close collaboration and partnership with Sales to make sure we’re all singing the same tune.
Hashtags can bring a lot of value to the B2B marketing table – from discovering content, monitoring influencers and identifying trending topics to building your brand awareness and generating demand. If done properly, the right tag will support your content marketing strategy, expanding your reach, credibility and influence throughout your industry. Just make sure you don’t get lazy with hashtags and your social strategy.
Understanding your audience is the most important aspect of any digital marketing effort. Google Analytics offers a wealth of information to understand website visitors and their behaviors, especially when combined with custom advanced segments.
Media hits are like the Holy Grail of PR to many brands. However, they are just single tactic in pursuit of a much larger business strategy. Successful public relations initiatives all start with a conversation about goals.
Content marketing is crucially important in many niches and for many business models. Here you’ll find an overview of what to expect for 2017 and beyond. You’ll also find some tips on how to use this trend news and analysis to get more attention and stay ahead of the competition.
What marketing tips are you reading up on this week? Let us know in the comments – we’d love to hear from you! You can also catch up on all things marketing here.