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As marketers, we know content marketing can be a great way to connect with our target audience. But are you using content marketing in a thoughtful and insightful way? In other words, have you researched and put together a strategy that will ensure strong ROI? If you are in the process, or thinking about refreshing your strategy, the OMS marketing team is here to help. Read on for some great inspiration!

  • 6 Small Differences Between Average Content Strategy and Genius Strategy: Whether your business sells physical products in a local corner store or consulting services on a web platform, relevant content is a necessary means of survival and growth in 2016. However, simply recognizing that content is important isn’t enough to thrive. If you want to be successful, you need a content strategy that takes a multitude of factors into account.
  • Here’s Why Your Content Marketing Strategy is Totally Failing: If content marketing is such an important marketing method, has proven success, and is used by nearly 90% of businesses, then why do so many businesses feel like their strategy is useless and ineffective? There are some common trends that characterize many of these “failed” content marketing strategies. In most cases, the strategies haven’t “failed” at all, but weren’t clear enough to guide the business to achieve its goals.
  • Laying Your Tech Marketing Content Foundation: While tech marketers are proven trailblazers in lead nurturing and account-based marketing, when it comes to properly documenting and executing against a strategic content marketing plan, they still struggle, similar to their non-tech counterparts. Luckily, LinkedIn Marketing Solutions’ “Sophisticated Marketer’s Guide to Content Marketing,” offers a tactical course to success, serving as a one-stop resource for content marketing strategies, insights, and best practices. This breaks down the most relevant morsels of the guide into specialized bites for today’s savvy technology marketers.
  • 7 Questions To Help Kickstart Your Content Marketing: Content marketing, is fast becoming a required business strategy. But where should you start? This article will help you build your strategy and ensure you develop goals that support your other marketing initiatives.

As the best marketing conversations are two-way, we’d love to hear your reaction to these articles. Have any other great marketing articles to add to our next TMI list? Leave a reply to this post or drop us a line via Twitter @OutlookMktgLinkedIn or Facebook.

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