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The five top marketing stories you need to read this week

Happy New Year everyone! Now that you’ve got the confetti out of your hair and are—reluctantly—back at your desk and hard at work, it’s time to take a look at what the new year will bring for marketers. And, of course, what would January be without predictions of what the top marketing trends will be for 2016? We’re not sure how all of these will play out, but here are some insights into what will be going on in the marketing universe for the next 12 months.

Top 10 Customer Centric Marketing Trends for 2016: Embrace technology, but keep it simple. Those are the common themes that unite several of the top customer-centric marketing trends for 2016. From using free apps that make the task of marketing easier to providing simple insights instead of mounds of data, in 2016 marketers will be focusing more on customer-centric marketing, customer experience, customer journeys, and customer insights.

4 Hot Mobile Marketing Trends to Watch in 2016: Being customer-centric is a top trend in mobile marketing too. Add to that list the importance of how search engine results are changing; how brands are blurring the lines between apps, E-commerce; and how apps are becoming mirrors of our lifestyles and you have a list of topics to keep your mobile marketing team busy all year!

Game-Changing Digital Marketing Trends in 2016: Obviously, there’s a lot to talk about here, but this item caught our attention: content marketing will benefit the bottom line. Affording to a recent survey, almost 20 percent of marketers believe that content marketing will have the greatest commercial impact for their business. That’s greater than the combined totals of marketers who believe paid search marketing, organic search marketing, and social media marketing will be the number one way to monetize digital marketing efforts.

Five Social Trends Marketers Won’t Be Able to Ignore in 2016: Maybe it’s the crazy weather, or the somber world news, or the fact that this is an election year, but things seem a bit grim—just like the advice from this trends piece. For social and digital marketing, 2016 is going to be an “adapt-or-die” year, as marketers come to terms with some big changes in the way people are using social networks and consuming media.

Content Marketing Trends For 2016: What story about marketing trends would be complete without an infographic about marketing trends? This is a nice one, and it lays out the case for more blogging, mobile ads and distributed content. Great quote from Avinash Kaushik: “Content is anything that adds value to the reader’s life.”

What marketing tips make your Top 10 list this week? Let us know in the comments – we’d love to hear from you! You can also catch up on our goings-on here—including a look back at 2015!


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