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TMI: The Intersection of AI and Marketing

Artificial Intelligence (AI) has been a hot topic in marketing circles this year. Now that we’re just over halfway through 2018, let’s check out a little of what’s been said, predicted and shared about AI’s marketing impact! Here are five TMI industry insights on the AI/marketing topic as it pertains to sales, email, CMO buy-in and more.

5 Ways AI Can Help Sales and Marketing Alignment. AI supports growth, scalability, increased revenue and a more personalized customer experience. But organizations are finding that it can also play a vital role in improving alignment between marketing and sales, leading to better collaboration on qualifying leads, content delivery, messaging, analytics and strategy. This blog post outlines five ways AI specifically breaks down silos.

3 Ways AI Will Revolutionize Email Marketing. AI won’t replace marketing teams any time soon – if at all. But what it can do is help improve the effectiveness of email marketing campaigns through automation and machine learning. For example, “AI could predict the content and offer most likely to drive an individual customer to convert, along with the best time of day and frequency that’s most likely to keep them engaged.” This link highlights three key email areas where this ability is most powerful.

AI in Marketing and Advertising – 5 Examples of Real Traction. It seems AI is top-of-mind for advertisers and marketers alike. But the breadth of its potential uses and benefits can be a lot to take in. The goal of this article is to serve as an executive primer on the intersection of AI and marketing, breaking down the concept into distinct topics of interest including: real-world examples of existing applications seeing traction today, and up-and-coming applications for the future of AI in marketing.

Report: AI in Marketing. According to Salesforce, 51% of marketers currently use AI, and an additional 27% are expected to incorporate the technology by 2019. Underscoring this growth of AI in marketing, this article showcases a preview of a research report from Business Insider Intelligence that highlights how brands can leverage AI to improve personalization, enhance ad targeting, and make marketing teams more agile.

AI and Marketing: The New Power Couple. In this article, MarTech Advisor interviews Martha Mathers, Marketing Practice Leader at Gartner, about how CMOs can, “leverage AI across the overall marketing strategy in order to drive the overall seamless CX [customer experience].” In addition, key metrics to measure the ROI of an AI investment are covered, and common mistakes CMOs make when it comes to driving optimal AI investment outcomes are touched on.

What AI developments are you seeing in terms of marketing, sales and advertising? Reach out and let us know on TwitterFacebook and LinkedIn and include the hashtag #myAIexperience

stacy_color2Author: Stacy Greenberg, Content Manager, Outlook Marketing Services


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