Even with the rise of social media and content marketing, media relations remains a key component of an effective marketing strategy. And just like every other area of marketing, it’s important to stay on top of new trends and continue to evolve and refine your approach. Here are some recent articles to help you continue to successfully interact with the press.
- Putting It Over the Plate: Pitching to Score with the B2B Media: Not only is baseball a great metaphor for life, it’s a great metaphor for media relations. From using signals to the pitch itself, approaching media relations like a baseball game can help lead to a home run when working with the press.
- 5 Media Relations Tips for Your Next Industry Conference: Industry events are not only great opportunities for education and networking, but for engaging with journalists. Whether you’re new to media outreach or a seasoned veteran, conferences give you the chance to meet journalists who cover your industry as well as share information about your organization in a more personal setting. Get the most out of your event experience with these helpful tips.
- How to Effectively Manage Your Media Relations: With the countless tasks that make up your SEO strategy, media relations can often get overlooked. But it’s critical to continue to form and develop relationships with the press. It can feel like a chore at times, but there are ways to streamline the process. From using online tools to staying up-to-date with your media contacts’ social networks, check out some ways to effectively manage your media relations.
- 3 Media Relations Must-Haves to Activate a Killer Product Launch: Product launches are a big deal for companies, and positive media coverage can make or break the launch. Here are three key media relations tips to put new products on your customers’ radars and set your product up for success.
How do you keep media relations a top priority? Do you have any media relations best practices to share?
Author: Stephen Dye, Senior Account Manager for Outlook Marketing Services