Media relations remains a key component of a successful marketing program. And just like other areas of marketing, it continues to evolve and become increasingly challenging to stand out from the crowd, so it’s important to identify best practices and continue to refine your approach. Here are some recent articles that should help you be more effective!
- Win Journalists Over in 4 Steps: Lack of news value, useless quotes and poor writing are just a few of the common complaints journalists levy against press releases and PR pitches. But you can avoid journalists’ ire – and even increase your media placements – if you take these four steps.
- Tips for Writing a Stand-Out Press Release: Are you following the traditional format for press release writing but aren’t getting the coverage you want? It may be time to change up your approach. Here are five tips for writing a creative and compelling press release that will get a journalist’s attention.
- The 5 C’s of Mastering Media Interviews: The phrase “be yourself” is good advice – just not during a media interview. When speaking with the press, you want to be a better version of yourself. Check out five key components to a successful interview.
- The Unwritten Rules Of Technology Public Relations: A Beginner’s Guide: Trust is critical for technology brands and their customers. The same is true for tech journalists and the PR professionals who supply them with relevant content. Follow these 11 unwritten rules.
- Essential Steps Public Relations Should Take After Earning a Media Mention: If you‘re going to invest in PR then you want to get the most out of it. That means how you utilize a press mention is just as important as getting it in the first place.
How do you successfully interact with the press? Do you have any media relations best practices to share?
Author: Stephen Dye, Senior Account Manager, Outlook Marketing Services