With April showers in full effect, we are really looking forward to seeing the pretty May flowers and kicking off an amazing Chicago summer. So while we anxiously await the summer sunshine, we’ll happily pass the time by highlighting some of our most recent client projects and successes. From thought leadership and media relations outreach to a variety of content marketing support, we hope you enjoy these recent client highlights!
Millennials and Gen X Decision-Makers Achieving MORE, Together
Client: LinkedIn Tech
Description: As the technology buying process continues to evolve, new LinkedIn Tech research reveals surprising generational alignment among today’s technology buying committee – as younger Millennials, older Millennials and Gen X professionals hold increasingly influential roles for purchasing. But when it comes to significant differences in what influences their technology purchasing decisions, the data shows that Millennials and Gen Xers really aren’t that different after all. To help promote the fascinating results of the research, we worked with LinkedIn Tech to develop a research eBook, crafted blog content for sales leaders and marketers and conducted media outreach. You can read more in the placement we secured with Forbes Tech about key findings and additional research highlights.
Watts of Love Brings Light to Third World Countries
Client: Watts of Love
Description: Chicago-based Watts of Love is a global nonprofit dedicated to bringing safe and renewable solar lighting to the 1.3 billion people living without basic access to electricity. To further spread their message and mission, OMS secured a media segment for the organization with ABC7’s Windy City Live program. Founder Nancy Economou appeared on the show to discuss how the organization is working to change lives through the power of solar light. To learn more about their mission, check out their website.
ATM Security Starts at the Top
Client: Cummins Allison
Description: As an industry thought leader – as well as leading currency processing solutions provider – Cummins Allison offers an authoritative voice on the trends, topics and timely issues impacting the financial services industry. This bylined article on the topic of keeping ATMs secure as well as input on what happens if an ATM is compromised was featured in ATMmarketplace, a prominent financial services trade publication.
Videojet Partners with Afton Scientific for Customized Serialization
Description: Videojet has a long history of serving the pharmaceutical and medical industry with a strong portfolio of pharmaceutical coding and marking solutions. With the global healthcare industry facing a number of new regulations on serialization and traceability for pharmaceutical products and medical devices, Videojet works closely with customers to deliver a variety of solutions to code or mark virtually any packaging or device. One such customer, Afton Scientific, is ready to face the serialization regulations thanks to Videojet. Learn how the company helped its customer meet these regulations in the latest edition of Healthcare Packing Magazine, a leading source for information about packaging and logistics for the medical industry.
Be sure to check back soon for our next installment of client projects and highlights! Interested in learning more about the projects we’ve featured here? Send an email to [email protected] or drop us a line via Twitter (@OutlookMktg),LinkedIn, or Facebook.
Author: Heidi Murphy, Senior Account Manager, Outlook Marketing Services
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