Supply Chain & Transportation/Logistics
Effective marketing results start with the right partner.
From comprehensive programs to credible content, see how we’ve supported organizations like yours.
Comprehensive Content Audit
We audited all existing content on the website, broken out by content type (ebooks, webinars, case studies, blogs, etc.) and categorized it by recommended action.
Sales and Marketing Buyer Journey Assessment
As part of the consulting process, we interviewed a number of the client’s team members (executives, sales and marketing leadership) to fully understand the company’s unique buying journey.
Public Relations and Thought Leadership Program
We worked with a large 3PL to identify relevant storylines and develop a point-of-view on timely industry topics, and leveraged deep relationships with key national, local and trade press to secure interviews and placement of contributed content.
Customer Research and Go-to-Market Content Strategy
We held a grounding session with the client to develop a facilitation guide with questions customers often ask about sustainability practices.
Weekly Sales Enablement Industry Email
Each week we recommend third-party content and internal resources that align with the organization’s top themes and priorities.
Buyer Personas
We created a roadmap for the development of industry-specific content on a quarterly basis to support external marketing efforts and internal sales.
Labelmaster Global DG Confidence Outlook Report and Supporting Campaign
For the fifth year, we worked collaboratively with Labelmaster to develop survey questions focused on various aspects of hazmat shipping, analyzed responses and created a comprehensive report of the results.
Labelmaster DG Symposium Thought Leadership and PR Campaign
To help Labelmaster put on an outstanding Dangerous Goods Symposium, we researched potential keynote speakers and brainstormed ideas to engage with attendees.
Brother Mobile Solutions Event PR and Content
We supported Brother on media relations programs for the National Retail Federation (NRF) Big Show in NYC and MODEX, the leading trade show for supply chain, manufacturing and distribution industries.