LinkedIn Thought Leadership Magazine and Content Repurpose
About the Project
We collaborated with LinkedIn on a project supporting technology marketers.
Together, we launched Underscore: a magazine for tech marketers, by tech marketers.
The inaugural edition explored topics such as:
- How to leverage B2B reviews for good
- How to successfully market cloud solutions in a flooded market
- Unexpected reveals about the technology buying committee
- Data-driven insights about computer and network security professionals
- Leverage existing content in a new, high value piece that champions technology marketer stories and share industry insights and useful tips.
- Grab the attention of busy tech marketers
- Invest in key enterprise client relationships
- Creative, fun promotion campaign
- Emphasized LinkedIn’s deep expertise in the technology industry and as a trusted resource for technology marketers.
- Improved marketing and sales customer engagement by providing valuable information and highlighting their real-life success stories.