LinkedIn Thought Leadership Magazine and Content Repurpose


About the Project

We collaborated with LinkedIn on a project supporting technology marketers.

Together, we launched Underscore: a magazine for tech marketers, by tech marketers.

The inaugural edition explored topics such as:

  • How to leverage B2B reviews for good
  • How to successfully market cloud solutions in a flooded market
  • Unexpected reveals about the technology buying committee
  • Data-driven insights about computer and network security professionals

Client: LinkedIn
Industry: Technology
Project Link: Example


  • Leverage existing content in a new, high value piece that champions technology marketer stories and share industry insights and useful tips.
  • Grab the attention of busy tech marketers
  • Invest in key enterprise client relationships
  • Creative, fun promotion campaign


  • Emphasized LinkedIn’s deep expertise in the technology industry and as a trusted resource for technology marketers.
  • Improved marketing and sales customer engagement by providing valuable information and highlighting their real-life success stories.

Related Results

Content Strategy

Comprehensive Content Audit

We audited all existing content on the website, broken out by content type (ebooks, webinars, case studies, blogs, etc.) and categorized it by recommended action.