LinkedIn Thought Leadership Magazine and Content Repurpose


About the Project

We collaborated with LinkedIn on a project supporting technology marketers.

Together, we launched Underscore: a magazine for tech marketers, by tech marketers.

The inaugural edition explored topics such as:

  • How to leverage B2B reviews for good
  • How to successfully market cloud solutions in a flooded market
  • Unexpected reveals about the technology buying committee
  • Data-driven insights about computer and network security professionals

Client: LinkedIn
Industry: Technology
Project Link: Example


  • Leverage existing content in a new, high value piece that champions technology marketer stories and share industry insights and useful tips.
  • Grab the attention of busy tech marketers
  • Invest in key enterprise client relationships
  • Creative, fun promotion campaign


  • Emphasized LinkedIn’s deep expertise in the technology industry and as a trusted resource for technology marketers.
  • Improved marketing and sales customer engagement by providing valuable information and highlighting their real-life success stories.

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