Labelmaster DG Symposium Thought Leadership and PR Campaign
About the Project
To help Labelmaster put on an outstanding Dangerous Goods Symposium, we researched potential keynote speakers and brainstormed ideas to engage with attendees.
We further supported session content by helping develop a presentation showcasing the results of Labelmaster’s annual industry survey. We also distributed a press release about the survey and made recommendations for promoting the survey and the event via social media.
We provided on-site support during the event and leveraged session information to fuel Labelmaster’s news and content pipeline.
- Position annual Dangerous Goods Symposium as THE industry event to learn about regulatory changes and hazmat supply chain strategies
- Help position Labelmaster as the leader in the dangerous goods industry
- Shared insightful supply chain and regulatory information with 300+ dangerous goods professionals
- Secured the CEO of another OMS client to present
- Leveraged session content in future blog post and thought leadership content strategy