Labor Day weekend is now well behind us, and we are sad to be saying goodbye to summer. But before we say “hello” to the return of the Pumpkin Spice Latte season, we’re celebrating the fruits of our (summer) labor with some of our latest client projects.
Transplace turned 16! During the month of July, Transplace celebrated their Sweet 16 anniversary. To commemorate the milestone, a series of Logistically Speaking blog posts were created to showcase the employee teams and programs and share some interesting stats about what makes Transplace the company it is today. Transplace also received extra kudos on their blog during their month of celebration by being recognized as one of the “Best Logistics and Supply Chain Blogs for 2016” by HACC Marketing Perspectives and by Fronetics not once (Top Logistics and Supply Chain 2016), but twice (Top 10 Articles of 2016 for the Supply Chain… So Far) this year. You can check out Transplace’s stories on the highly valued Logistically Speaking blog.
As the path to purchase evolves and shopping experiences expand, retailers are recognizing the need to support the online shopper. They also recognize, by supporting the shopper online, they drive and support in-store sales. To further highlight the importance of product content in today’s retail landscape and driving online and in-store sales, we worked with Gladson to create a thoughtful whitepaper providing digital strategies for retailers. Providers of the most complete, comprehensive and personalized digital product content solution on the market, Gladson also pointed to the reasons why accurate, consistent and comprehensive digital product content is needed to fuel what retailers are doing online and in-store.
Client: CDW Healthcare
CDW Healthcare knows that senior care providers are feeling pressure from all sides to update their technology. As part of a growing focus on supporting this audience, in 2016 they launched a series of eBooks to provide deeper education and direction on how to invest in technology that bests support residents and care providers’ unique needs. The first eBook we developed, “Senior Security: Protecting Your Residents’ Digital Care,” focuses on how to build a senior living technology foundation, achieve total community access and ensure security.
Brother Mobile Solutions (BMS) is making a big splash in retail – just in time for the holiday shopping season. BMS, a long-time OMS client, is a high-growth provider of mobility solutions for verticals such as retail, healthcare and transportation.
To tap the pulse of technology buyers in retail, BMS worked with Integrated Retail Solutions (IRT) magazine and RSR Research on a technology spending survey. The survey was designed to identify where retailers would be making investments in mobile technology to support a better shopper experience. The survey included more than 100 retailer executives from both large and small retail chains around the US.
The results revealed that investments in mobile point-of-sale (POS) printing were a top priority for 2016 spending. To share the findings, BMS worked with OMS on an integrated marketing and PR campaign – including an infographic which was shared socially and also distributed as a news release. In addition, a series of though leadership articles are underway which will serve as fodder for media placements and as ‘call-to-actions’ in outbound marketing campaigns.
The holiday shopping season is critical for retailers, especially those with in-store operations who need to compete with online retailers such as Amazon. With this retail survey, BMS is ensuring their mobile solutions are linked closely with retail spending trends.
To read more about some of the other work we’ve been doing with clients, as well as other topics to help you do better content marketing, check out our main blog page.
Authors: Veronica Chaidez, Account Manager, and Erin McMahon, Senior Account Manager, Outlook Marketing Services
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