2020 in a word: CLOSED

2020 was quite the year. While it was very challenging, there were some bright spots. In fact, in case you missed it, OMS celebrated its 25th year in business. Jeff started Outlook in 1995, which seems incredible to think about how far we’ve come since then. This year was one for the record books that’s…

Read More
blogs

Some may call blogs an art, while others consider blogging a science. I consider them a little bit of both—a mixture of creativity, interesting content and purposeful choosing of words, headlines and length. Blogs have been around for, well, a long time now. And they’ve evolved from a form of personal diary to become one…

Read More

For many organizations, including the majority of our clients, in-person events such as trade shows, user conferences or sales meetings are an essential component to connecting with customers, attracting prospects and engaging sales teams. While some have taken innovative approaches to hosting virtual events or are planning hybrid models (part in-person, part virtual) in 2021…

Read More

In the beginning of 2020, virtual events were the next best option for brands whose in-person events were suddenly derailed. Most virtual events were pulled together under stressful timelines, often hastily compiled, and second-best to events held in-person. Now, virtual events have become worthy of inclusion in an organization’s events portfolio. Why? Because they can…

Read More

Above all, 2020 has kept the entire world on its toes like never before. Despite all the unknowns and new challenges, it’s never too early to look back and celebrate successes. Thus we had a great time collaborating on Q4 client projects to support evolving marketing needs! Our recent support includes PR for new product…

Read More

We’re in our final push of the year and the desire for a steady finish is palpable as we look ahead to 2021 marketing plans. 2020 has been a test of just how resilient a marketing team can be. From budgeting adjustments (and readjustments) to adapting to virtual events and learning new skills, we’ve got…

Read More

Every business has a unique buyer’s journey. Before you can develop the perfect content strategy, you must understand how your customers work their way through it. But in understanding the process, there are a few simple ways to classify the stages. Some organizations prefer the funnel, classifying stages by the top, middle and bottom of…

Read More

The typical buying group for a B2B solution involves six to 10 decision makers. And each of them is armed with four or five pieces of information they’ve gathered independently. This makes for a complex buyer’s journey and a challenge in sales and marketing alignment. One way to simplify that journey is to provide content,…

Read More

Bolstered by the COVID-19 outbreak, the marketing industry has experienced unprecedented demand for digital content in the first half of 2020. Webinars, already a popular tool in most marketers’ playbooks, have stepped up to fill this need. Why? Because modern webinars are interactive. They encourage audience participation and help fill an information void. More marketers…

Read More