Posts by Stephanie Manola
Use Focus Groups to Amp Up Your Customer Marketing
Flash back to the Brady Bunch or Hollywood Squares when seeing “faces in boxes” on your TV screen was a novelty. Our workdays are now dominated by Zoom, WebEx, GoToMeeting, Teams and other online platforms that produce digital meetings on demand. Focus groups are no exception to today’s virtual event arena. Unlike traditional focus groups…
Read MoreIn A Game That Is Forever Changing
Today’s business conditions are a sea of constant change, innovation and reinvention. Businesses have been forced to pivot, thinking differently about their people, customers and suppliers. Certain industries are also forever changed. “While 2020 was the most volatile year in modern history, we would be mistaken to think that the disruption is over. Rather, as…
Read MoreQ1 Client Project Round-Up: OMS in Action
We are slowly but surely getting through the mid-winter blues in Chicago with some seriously cool client projects. The last quarter at Outlook Marketing has been a busy one (can anyone believe it’s already March?!), and we’ve been working hard on a number of new initiatives. Below, you will find details on projects we’ve helped support…
Read More5 Steps to Reel in Your Content Marketing Personalization Strategy
I have a childhood secret. I was one of those kids who bee-lined to the souvenir shop trinket racks in search of my name on a vanity keychain or bicycle license plate. Karen. Kathy. Kim. But where was Kristin? There was a Christine, but not a Kristin to be found. I hated my name some…
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