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Don’t Underestimate Executive Social Media
From the CEO to key leaders across the organization, here at Outlook Marketing we’re seeing a steady uptick in the number of executives who embrace social media as a regular business practice. Those that do are upping their personal brand’s social equity. But using executive social is also smart thinking that can pay big dividends…
Read MoreOMS in Action: Client Round-Up
While it may be time to stop saying “Happy New Year,” it’s never too late to look back at some of the work we were proud of in 2019. We had a great time collaborating on Q4 client work to help clients on evolving content marketing, social media and PR needs! The quarter included projects in…
Read MoreDon’t Overlook Thought Leadership in Your Content Strategy
Is thought leadership a key part of your 2020 content strategy? It is for many of our OMS clients. If it’s not currently a priority, you should rethink your plans. Why? Because betting big on expert content can play a significant role in enhancing your company’s brand and influencing purchasing decisions. According to the recently…
Read MoreNew Year, New Goals: What Are Your 2020 Marketing Resolutions?
We made it to 2020! The past year has been a whirlwind for us. We’ve expanded our work with many core clients, focusing on new projects with evolving goals (you can check out the latest in our most recent client roundup). We also have been collaborating with our clients to help us refine our core…
Read MoreTMI: The Shifting Shape of the Marketing Organization – Emerging Roles for 2020
The traditional corporate marketing organization as we know it is evolving, particularly as changing roles come to the forefront in response to new marketing demands. What can we expect in 2020 and beyond? Here are several good articles which address the trends that are transforming traditional marketing titles and creating new opportunities for outsourced consulting…
Read MoreIt’s Always the Right Time of Year to Pull Folks into Your Marketing Web(inar)
For this edition of Quarterly Content Corner, I want to highlight a digital content channel that’s been underutilized (at least in my opinion) the last few years: webinars. Webinars haven’t always gotten the best rap. If you’re like me, you have nightmares of webinars you’ve attended in the past that were nothing more than a…
Read MoreTMI: Detangling the Customer Journey
“Customer journey” and customer experience (CX) are intricate concepts that require thoughtful and holistic marketing lifecycle planning. And, many brands and companies are invested in the understanding the process. But what exactly is the customer journey and why does it matter so much? According to SurveyMonkey, the customer journey can be defined as: the complete…
Read MoreChatbots: What Every Marketer Should Know
The marketing world isn’t new to the idea of technology lending us a helping hand. The incredible agility of AI-driven tech is just one of the latest trends making a big impact within the fast-evolving digital landscape—and that includes chatbots. This tool is leaving a lasting impression on consumers with its ability to enable real-time…
Read MoreTMI: What’s the Marketing ROI of Search and SEO?
Search and search engine optimization (SEO) have become an important part of a successful marketing plan. And building a solid SEO foundation takes time and dedication. The marketing objectives or audience you’re trying to reach will help determine what best practices you should use. Dive into these five articles to stay up-to-date on the latest…
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