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TMI: How to Drive Content Marketing Success
Content marketing has become one of the most popular aspects of B2B marketing. And for good reason—it can be an extremely effective way to build brand awareness, generate leads and give customer retention a boost. Simply pushing out content doesn’t mean you have a sound strategy or are driving content marketing success with the results…
Read MoreOutlook Marketing Services, Inc. 25th Anniversary – Be Better
Grateful, but different A short five years ago, we recounted our history of client successes and key milestones, and said “thank you” to everyone that was an integral part of our 20 years in business. We threw a party in Chicago with our family, clients, staff and partners. We told stories, laughed, high-fived and hugged.…
Read MoreMarketing Post-COVID: Client Stories & Changing Strategies
Just like every organization around the world, our clients’ businesses and nonprofit organizations were profoundly and permanently affected by COVID-19. From a marketing standpoint, where did clients make changes to react quickly? How have we been helping them pivot, and what’s proven most effective? Here are the overarching themes and marketing post-COVID lessons learned while…
Read MoreBrand Responsibility and the Black Lives Matter Movement
On a personal level, both at work and across our communities, many are currently striving for change. Now more than ever, marketers at companies large and small can play a strong role in helping facilitate improvement across many facets of the organization. One key way marketers can help is to focus on on sincerity in…
Read MoreStorytelling: Once Upon a Time…In Content Marketing
For this edition of Quarterly Content Corner, I want to highlight the humble story, and discuss storytelling in marketing. Stories are impactful. And important. A story, crafted well, can have a lasting impact, especially for brands. For us content marketers to capitalize on the opportunity, we must first understand what makes a good story—a real…
Read MoreArtificial Intelligence – How It’s Improving Business and Life
Artificial intelligence (AI) continues to gain real traction across industry applications, business processes and government operations, while simultaneously changing how people work and live. Although AI has been around for a long time, it has had obstacles along the way. For example, people were (and maybe still are) afraid to give up decision-making influences to…
Read MoreWhy Building Integrated Marketing Campaigns Is A Lot Like Rowing A Boat
Just as team rowing a boat in unison is far more effective than a group of individuals rowing separately, marketing campaigns are far more effective when they are integrated. Unfortunately, organizations often approach campaigns with the same haphazard strategy as a team with no unified direction, yet can’t understand why marketing efforts aren’t more successful.…
Read MoreTMI: Marketing During COVID-19
The outbreak of COVID-19 has had a profound impact on every aspect of our lives. We don’t know for certain how long our new reality will last, or what our world will look like once this pandemic has passed. As marketers, we’re optimistic about the future. But it can be challenging to appropriately adjust to…
Read MoreYour Tradeshow’s Canceled, Now What?
Were you planning to attend an upcoming event or tradeshow? Our clients and team members were! But with many events being canceled or postponed, it is an unprecedented time for marketers and really, everyone around the world. You still want to connect with customers, partners, influencers, peers and others, but how do you do it?…
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