Pumpkin spice latte cheer is in full swing and Thanksgiving is almost upon us, but we still can’t believe we’re already in the last quarter of 2017. One of the reasons this year has flown by is that we’ve been engrossed in some exciting client projects! This client round-up showcases a variety of what we’ve been working on, including sales enablement, focus groups, media relations and thought leadership content – across industries such as healthcare and home health, transportation, finance and energy. From a fun new approach to a podcast series and supporting a client acquisition to research helping to build the foundation for a go-to-market strategy, check out some of the highlights below!
Lenovo Health Sales Enablement Podcast Series Changes the Game for Reps
Client: Lenovo Health
Description: Lenovo Health is a globally recognized technology leader with a healthcare vertical specialization. As part of the company’s sales enablement program, OMS – along with our digital agency partner, StudioNorth – created a sales enablement podcast series called “On Call with Lenovo Health.” Each episode, which ranges 10-30 minutes, targets inside sales reps and channel partners to help them better frame the customer conversation around timely trends and topics shaping the industry. This includes offering selling tips, use cases and marketing resources and providing guidance on how best to position Lenovo solutions and services to fit customer needs. Podcast episodes frequently feature interviews with subject matter experts and sales rep peers to share their real-life customer success stories and inspire others. Lenovo Health’s sales and marketing teams have partnered closely to promote the podcast series and to ensure that the internal salesforce downloads and benefits from these episodes as a fun, interactive and educational tool to help achieve their goals.
Integrated Campaign + Sales Enablement Drives Successful Launch of Ricoh Patient Safety Solution
Client: Ricoh Healthcare
Description: Ricoh Healthcare, a division of the global $5.8 billion Ricoh International Corporation, has a dedicated focus on the health industry. The growing business unit offers technology solutions for data-driven workflows designed to support patient-centered care. OMS teamed with Ricoh on an integrated marketing campaign to support the upcoming launch of its Patient Safety and Identification Solution. The project kicked off with the development of a message platform, including a value proposition and key solution attributes and differentiators around Ricoh’s key pillars of: improving patient safety, promoting connected care, reducing administrative burden and managing costs. The project also included developing sales enablement materials, including a customer-facing PPT presentation, a solution brochure and a battlecard targeted to key buyer personas.
Description: Transplace, a leading provider of transportation management services and logistics technology solutions, recently announced that it selected TPG Capital as its new equity partner. Partnering with TPG will help support the company’s growth strategy – both organically, as well as through strategic acquisitions – and increases its investment in innovation around technology and transportation services. OMS helped them to capitalize on hot M&A market activity, securing significant media coverage in local, national and trade press, including the Wall Street Journal, The Dallas Morning News and Logistics Management. OMS provided additional support by helping Transplace leverage that coverage across its social channels as well as draft a blog post for the company’s blog – Logistically Speaking.
CDW Healthcare Gets Insider Perspective on Home Health Tech
Client: CDW Healthcare
Description: In 2014, CDW Healthcare made a strong push into the senior care market with a strategic plan to support this growing segment in need of technology innovation. Now widely considered one of the leading technology and service providers in the space, CDW wanted to expand their reach to those in the broader home health arena. As part of their research into this market, Outlook recently supported CDW with two focus groups to hear firsthand from home health providers. During our facilitation of these groups, we explored which information technology home health organizations currently rely on, where they see the greatest need for investment and who makes and influences these important decisions. We gained valuable perspective and this feedback – paired with additional research from our digital marketing partner, StudioNorth – will form for the basis for an upcoming go-to-market plan.
Make sure to keep your eyes peeled for a few more marketing insights before 2017 comes to a close! And if you have questions or would like to learn more about the projects we’ve featured here, send an email to email@example.com or drop us a line via Twitter (@OutlookMktg), LinkedIn or Facebook.
Author: Stephanie Manola, Account Director, Outlook Marketing Services