“OMS knows the industry and the media that serve it – a quality that has become noticeably rare in marketing firms over the several past years.”
David Greenfield, Editorial Director, Design News
“Outlook Rock Stars: You are the Dream Team of PR professionals.”
Cindy Lieberman, Vice President Marketing, Celsis
Media Relations – The Power of Market Makers and Influencers
Outlook’s seasoned media relations team understands the value of positive press exposure. To ensure media coverage for our clients, we invest the time to truly understand all aspects of their business. This approach allows us to position a company or an organization in a way that will attract the attention of target business and trade industry press, along with the growing number of reporters in the online and social media communities.
Our signature “issues-based” media programs link our clients’ company, solutions and thought leaders with current market issues so we can package the story in the best way for the media. As a result, clients gain market visibility, increase brand awareness and position thought leaders as a go-to source for key editors, reporters and bloggers. We work closely with the leadership team to develop fresh story angles to help obtain the optimal editorial coverage in national, business, healthcare, technology, supply chain and other key trade media.
Our services include:
- Executive Business Media Group: Many clients desire editorial coverage in the national business media such as the New York Times or the Wall Street Journal. In order to meet this growing demand, we formed Outlook’s Executive Business Media Group. This team works directly with top executives to plan story angles on topics commonly covered by national reporters related to issues such as the economy, leadership, management, shareholder activities, operations and business finance.
- Unique Content Development: Development of white papers, case studies, press releases and thought leadership pieces to effectively deliver company news and messages to target audiences.
- Media Training Workshops: Specialized, interactive training sessions that guide executive spokespeople through tips, tactics and techniques for executing successful media interviews and effectively delivering key corporate messages. We engage the support of industry reporters to assist with mock interviews and provide immediate feedback.
- Speakers Bureau/Event Support: Positioning clients as leaders and educators among their peers and communicating directly with decision makers by securing speaking engagements at leading industry events, trade shows and conferences.
Follow us on:
